I’ve spent over two months out 'in the field', in Northern California and have learned so much about people’s perceptions of what is happening online. And I’ve found so many people don’t realise how fast the rate of change is happening, and how incredible Google has become as a way for businesses to improve their results.
And the biggest thing I learned is the importance of REVIEWS - so there will be loads of small business marketing tips around this area.
As such, I've been creating a load of quality content that will help small businesses thrive, including...
New Blog Posts to be released as part of the ‘We dig' summer campaign:
Links to be added once content is released...
- Local Business Marketing in 2020
- Introduction: How does Google Adwords work?
- How to show the world people love your products and services, using Google My Business
- The importance of Local Business Reviews!
- How to deal with bad reviews
- Why every local business should be using Adwords Express
- How to see ‘social extensions’ in your Google ads
- How much is a positive review worth?
- How Does Google Adwords Remarketing Work?
- Reviews, social risk and market potential
- Google Reviews, ‘reputation management’ and getting more customers.
- Which of these business listings would you rather own in Google Search?
- Local meets Mobile! (Google video and transcript)
- What are micro-moments? And why do brands need to start paying close attention to them.
- How to help people tell better stories, with Google+
- Could having Google reviews double your business?
Case studies:
- How important are reviews for Small Business Marketing success? (case study)
- What can we all learn from Philz Coffee?
- How David’s Tea is using reviews to improve customer service
- How Trader Joe’s bring ‘play’ back in their stores!
- The Uber review system explained and explored!
- What GoPro could learn about Reputation Management and Reviews.
- How much do bad reviews affect people’s behaviors? (Vista Print case study)
- Marketing for Bars to Barbershops
- Marketing for Thai Food restaurants and Tattoo Parlors
- What could GoPro learn about online reviews? (Talkwalker case study)
Online Review Systems:
- Learn about GetFiveStars.com, with Mike Blumenthal
- Learn about Grade.us with Jon Hall
- Learn about Reputation Loop
- Learn about RepDrive
- And more to follow.
And as you can see, Plus Your Business has been supporting individuals and small businesses to learn the Google eco-system for years now, including...
Collaborative working and the Cloud
What is Google Drive? - a complete user guide.
Guide to Collaborative Working using Google Software Tools
Google Adwords
This category is going to fill out fast!
Google Hangouts
Complete Guide to Google Hangouts
How to make a custom lower third for a Google Hangout
Google My Business
How many businesses in your area are on Google Maps?
A ‘Small Business’ guide to using Google Plus
Localize – how to get yourself on the Map with Google
Optimize – helping people find your Google+ Page
Socialize – adding and engaging with people from your area
Google Pages for Businesses who ‘deliver as well’
Want to add in a delivery radius to a ‘Storefront’ Business?
What pages are not eligible to be Google Local Pages?
What do you need to claim a custom URL on YouTube?
How to find the URL for a Business Listing on Google Maps
How to find the embed code for a Business Listing on Google Maps
What if you have an issue with ‘Google Local’ listing?
Can you change a Google Local Page to a Brand Page, or vice versa?
How to have a ‘Local Reviews Box’ as a landing page
How to Get the Reviews that will Improve Your Local Search Rankings
Using Google Maps to help your Real Estate Business
How to create a custom ‘Google Map’
Case Study: How to put a village on the map!
Is ‘Google My Business’ good for business?
Google Search Case Study - Holiday Property Owners
Virtual Assistants, using Google products
How to work with a virtual assistant using Google Communities and Google Drive
How to create a virtual work space using Google Hangouts
Social SEO and SEO
Social SEO plugin for WordPress
How to use Google+ for Social SEO (Level 3)
Google Plus and Social SEO Facts and Evidence
The process of trust-reputation-authority
Google Business View
Google Business View - Sage Group HQ
Google My Business Guide to Picture Management
Android TV
Android TV and viewing behaviour
Want to know more on how we can help your business?
If you are an individual then request to join the Academy here.
And businesses, please get in touch here.
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