The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Our survey revealed that people are willing to wait an average of four hours max. Once time is up, 30% admitted to seeking out a competitor.
This means that social media managers need to be present and responsive nearly 24/7. But how can anyone maintain that level of attentiveness? Our #SproutChat community turns to mobile apps. Check out their best practices for managing social on the go in this week’s Twitter chat recap.
An Organized UI Is a Must
For a mobile app to be valuable to social media marketers on the go, it has to have a well organized UI. When your team is testing out different social media management apps, ensure the platform loads quickly and that you can each seamlessly transition from one task to the next.
@SproutSocial A2: The ability to easily switch between profiles is HUGE! #SproutChat
— Sid says (@Sidneytoldme) February 1, 2017
A2: I need the ability to manipulate my scheduled content and adjust ads @SproutSocial #SproutChat
— Adriane Davis (@AdrianePatrice) February 1, 2017
A2: Need to be able to cut and paste web links quickly. #sproutchat
— Brad Lovett (@Brad_Lovett) February 1, 2017
A2: Fast processing is a must, must, must. #SproutChat
— Venture Icon Media (@VentureIcon) February 1, 2017
A2) Simply & easy to navigate through – I don't want to deal w/too many menus when engaging #sproutchat http://pic.twitter.com/W1MrkYAB3j
— Gordon D (@gordondym) February 1, 2017
Integrations, integrations, integrations! #sproutchat https://t.co/Xo8LTPGQHE
— James Ellis (@thewarfortalent) February 1, 2017
Certain Industries Need Mobile More Than Others
For some brands, engaging in a real time content is necessary. If you’re planning to publish on social from an event, mobile is required. Plus, with the recent surge in live, social video, your followers are expecting more authentic content. A robust mobile app is an easy way to ensure that you’re equipped to meet their needs.
A4) Many professional associations/nonprofits rely on mobile when live tweeting/running events #Sproutchat
— Gordon D (@gordondym) February 1, 2017
A4: I'd have to say marketing industries – that's likely where they get most people's attention #sproutchat
— Nichole Castagnino (@nichcastagnino) February 1, 2017
A4: The restaurant and event industry #SproutChat @SproutSocial
— Franco (@FrancoPRGroup) February 1, 2017
A4 If you are an Architect, builder, installer – I can see mobile being a time saver for you #sproutchat
— Toby Metcalf (@Toby_Metcalf) February 1, 2017
A4 Basically not being mobile friendly = the no pants at school dream. People love their phones & use them everywhere. #sproutchat
— Michelle (@michelletweet) February 1, 2017
A4: News/entertainment, travel and tourism, non-profits #sproutchat
— Brad Lovett (@Brad_Lovett) February 1, 2017
Tips for Managing Social via Mobile
If you know you’re going to be exclusively publishing and engaging on mobile, it helps to prepare in advance. Edit and save images and other media so your content assets are only a few taps away. Use a note taking app to keep links handy. Always have back up batteries on hand and know how and where you can connect to the internet.
@SproutSocial A6: Response time is key. Get back to your fans quickly and start a conversation. #SproutChat
— 🍜Kels🍜 (@kellNworldpeace) February 1, 2017
A6: Double, triple check everything and tag/hashtag appropriately #SproutChat @SproutSocial
— Franco (@FrancoPRGroup) February 1, 2017
@SproutSocial A6: Have everything prepared BEFORE you go mobile. Makes for an easy transition! #SproutChat
— Sparkloft Media (@sparkloft) February 1, 2017
@SproutSocial A6: Scheduling as much as you can on desktop & utilizing mobile to respond/engage with customers asap & easily! #SproutChat
— Nicole Schneider (@nicolemaries__) February 1, 2017
A6 find some amazing wifi #SproutChat http://pic.twitter.com/2BLK52yIdl
— Tony Stephan (@OmnipoTony) February 1, 2017
Join us next week for #SproutChat to discuss, “How to Grow your Business Quickly” with #SproutAllStar, Krista Whitley. Until then, chat with the our community in our Facebook group.
This post #SproutChat Recap: Managing Social Media on the Go originally appeared on Sprout Social.
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