How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It

You’ve been thinking about writing an article on a major trend taking place in your industry, but how do you make sure that it’s engaging and reaches your target audience? At LinkedIn, we’re focused on helping you do just that with our recently updated publishing experience and brand new audience insights feature. Here are a few ways to help optimize your posts and new tools for understanding who’s seeing them: 1. Make your content stand out with multimedia Engaging content goes a long way in...

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from https://blog.linkedin.com/2016/11/09/optimize-your-linkedin-content-and-get-insights
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