Facebook Analytics, Email List Building via Facebook Ads and More: The Social Scoop 11/11/2016

Greetings from Boston!

I’m here teaching Facebook marketing at HubSpot’s annual INBOUND event… this year, there are approximately 19,000 attendees. Wowee! There were sessions featuring actress/singer Anna Kendrick being interviewed by Randi Zuckerberg (Mark’s sister). Plus, keynotes with Serena Williams and Alec Baldwin, to name a few. Check out the hashtag #INBOUND16.

As always, there are new features and changes in the Facebook/Instagram world. First, LIVE video is coming to Instagram. Plus, there are three new tools available inside Stories: add Links (woohoo!), Boomerang mode, and @ mentions.

Meet me in San Diego?

Discover social media insights from over 180 subject-matter experts at the largest in-person social media marketing conference. Meet me and my team in glorious sunny San Diego, California on March 22nd to 24th, 2017 and learn about the best ways to build your business using Facebook, Instagram, YouTube, Twitter, LinkedIn, and much more! Click here for details.

 

On Facebook, I just discovered that we can now add automated CAPTIONS to native organic videos (including Live videos, after published). Previously, the captions feature was only available in Ads Manager for promoted (paid) videos. Captions will help increase your reach, video views and engagement as so many people watch videos with sound off. I talk about all these new Instagram & Facebook features on this Live from Boston video.

At the HubSpot’s annual INBOUND marketing event with 19,000 attendees! Fun Facebook Live video with my long time friend, Mike Stelzner – talking about social tools & trends. By the way, my Facebook Live is only letting me broadcast portrait now… used to be only square. Hm! Facebook is up to something. Very Snapchat-esque, meantime.

Here are this week’s top 3 articles we’ve selected for you:

1. Beyond Likes: 9 Facebook Analytics You Must Be Measuring via Kikolani.com

Who doesn’t enjoy seeing their Facebook page or post getting lots of likes? It feels like validation for all your hard work, yes? However, although likes are important, there are several other factors that should be measured as well to really get an idea of where things are going well – and where they aren’t.

2. How to Promote Your Email List Via Facebook Adsvia ArchDigitalAgency.com

Email marketing remains one of the most effective tools for businesses. It’s a way of reaching your audience 1:1 that can foster more intimacy and is much more under your full control, because it doesn’t rely on algorithms or any other external restrictions on visibility. (Notwithstanding bulk/spam filters!) That’s why growing your email list is super important. Here you will find suggestions on how to do so with the help of Facebook ads.

3. How to Use Storytelling to Connect with Your Customers via HelpScout.net

There’s a difference between simply telling a story and telling a great story that connects with your customers. Combining the elements of a story: people, places, purpose, and plot, is a good way to start. It’s also important to know when you should or should not use storytelling and when visuals are better than text. This post answers all of those questions and more!

Enlightened Business Summit

It’s time for annual The Enlightened Business Summit, a free online event that will help you launch and grow a profitable business in your market, with a focus on authentically serving your clients, customers and employees… and the planet! RSVP here.

 

That’s all for this week’s issue of The Social Scoop. Have an awesome weekend and week ahead.

Cheers,

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