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The good stuff from Apple's WWDC; net neutrality wins; projections for ad market sizes in 2020; Cannes Lions is on and all we got were these emoji clouds; more analysis on the Microsoft-LinkedIn deal; Facebook predicts a world of only videos; Twitter may be the next social acquisition; Snapchat updates is ad offerings to be more flexible, and the olds are arriving; Yahoo's stumbler; Uber is profitable - yet it still needs risky loans; self-driving vehicles abound; Airbnb faces trouble in NY; Comcast invests in VR studio; podcasting and advertising are a perfect match; metrics your CEO wants; connecting online to offline behavior; likes, decision-making and assuming the best; plus the chart of the week, our trivia challenge, podcast pick, a new limerick and more.
The good stuff from Apple's WWDC; net neutrality wins; projections for ad market sizes in 2020; Cannes Lions is on and all we got were these emoji clouds; more analysis on the Microsoft-LinkedIn deal; Facebook predicts a world of only videos; Twitter may be the next social acquisition; Snapchat updates is ad offerings to be more flexible, and the olds are arriving; Yahoo's stumbler; Uber is profitable - yet it still needs risky loans; self-driving vehicles abound; Airbnb faces trouble in NY; Comcast invests in VR studio; podcasting and advertising are a perfect match; metrics your CEO wants; connecting online to offline behavior; likes, decision-making and assuming the best; plus the chart of the week, our trivia challenge, podcast pick, a new limerick and more.
Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at http://smonty.co/fullmontymag.
If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here.
Join Me
- On July 26, I'll be speaking at the 12th Public Relations and Communications Summit, hosted by ExL Events at Pfizer Headquarters in New York City. Use my code C769SPK and receive a 15 percent discount.
- Planning further ahead, I'll be keynoting at Brand ManageCamp in in September and Pubcon in October in Las Vegas.
Industry
- Apple held its Worldwide Developers Conference 2016 and made a number of announcements. Nothing terribly groundbreaking, but the good stuff included
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- iOS 10 with a functional lock screen including Raise to Wake
- Facial recognition in the Photos app and AI to compile Memories
- More functionality for doing things within the Maps app
- Apple Music is getting redesigned to compete with Spotify
- A new Home app will combine all Homekit-enabled devices
- Messages will feature rich links and larger emoji
- Net neutrality won in court: high-speed Internet is a utility. Much to the chagrin of the telecommunications industry.
- T-Mobile has always run counter to the telco industry, and they continue to do so. Their latest "Uncarrier" play: unlimited free Facebook video streaming to subscribers. Net neutrality supporters aren't going to like it.
- PwC has issued its latest annual Entertainment and Media Outlook report, containing projections for online and offline media advertising markets through 2020. Radio, magazine and cinema advertising remain constant, while there's growth in online, TV and out-of-home. The future of newspaper advertising looks bleak.
- What's next for social? See what David Armano, Deirdre Breakenridge, Sandy Carter, David Meerman Scott, Thomas Crampton, Kerry Gaffney, Juuso Myllyrinne, Candace Kuss, Martin Mohr, and Danny Whatmough predict in the Cannes Lions International Festival of Creativity Social Media Marketing Trends Report 2016.
- Silicon Valley is working on creating a long-term stock exchange. The LTSE could be the stock exchange that fixes the plague of today's public markets: short-term thinking that squashes rational economic decisions.
- How does Jeff Bezos run the Washington Post? Five valuable lessons from Bezos' operation, not only for publishers but for all businesses.
- Video news isn't growing as fast as you might think. But this Digital News Report from Reuters Institute for the Study of Journalism does show a number of other surprising facts, including this one: for every group under age 45, in all countries surveyed, online news is more important than TV news. Be sure to read the report in full for the other findings.
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Platforms
- Microsoft/LinkedIn
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- We managed to catch the announcement of Micrsosoft's acquisition of LinkedIn just in time for last week's editon; this week, we share some of the commentary that sprung from the announcement.
- The full text of Satya Nadella's email to Microsoft employees gives a hint at what might be in store as he notes bringing together "a professional’s information in LinkedIn’s public network with the information in Office 365 and Dynamics."
- Consider the enterprise software market effectively disrupted, says Altimeter analyst Charlene Li, in which she says that the deep integration of LinkedIn's social graph into Microsoft's products will dwarf the competition. Of course, we've seen Microsoft's other awkward forays into social.
- Two separate articles look at 6 things and 9 things you Microsoft could do with LinkedIn. The most appealing seem to be a super-CRM system that could compete with Salesforce. The least appealing: making experts available inside Word. If you think Clippy was bad...
- Alphabet
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- YouTube is helping small businesses improve their video advertising skills, including offering YouTube Director, a free app with music and editing tools.
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- Facebook's Instant Articles feature has been around for a few months; but Intel has become the first non-media brand to use it. It's digital tech-focused iQ publication turned on Instant Articles last week.
- Facebook is looking to turn its users into shoppers, primarily through functionality in its Messenger app. The network may be copying the strategy of Chinese rival Tencent Holdings, whose WeChat messaging app allows users to buy everything from gifts to taxi rides.
- Speaking of Messenger, it has a new multi-functional home screen that organizes the app into recent messages, favorites, active users, messages awaiting a response, and birthdays. All part of a plan to lure you into a Facebook app — and keep you there. Attention is the currency of apps.
- Facebook is offering tools for those who fear their friends are suicidal. Facebook's efforts come as suicide rates in the U.S. have surged to a 30-year high.
- GE has finally joined Facebook Live. For season two of “Drone Week,” GE will release five 15- to 20-minute episodes every day, showing the technology behind the Olympics and the role GE plays in it.
- GE isn't alone; IHOP livestreamed some pancakes on a beach on Facebook, resulting in its most-watched video ever. Pancakes by the beach sound great, but we'd prefer cake by the ocean.
- Humans have always grasped at visual communications, so last week at a conference when Facebook predicted all Timeline updates would be video in five years, it made sense. Right? Count us as skeptical, for a variety of reasons.
- Of course, you could probably imagine what a writer had to say about that.
- Twitter/Periscope/Vine
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- Twitter introduced emoji-based ad targeting. Be careful what you type; your pizza, beer and party hat emoji may work against you.
- Twitter has an improved "block" feature that may make it easier to keep
Donald Trump supporterstrolls and unsavory types away. - Now that LinkedIn has been sold to Microsoft, is Twitter next? It would be a relative bargain at its current stock price, which is down 60% from its high, and it's a treasure trove of real-time news and data.
- Snapchat
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- Snapchat is ready to make the big bucks that could let it go public thanks to a slew of important updates to its ads offering. They’ll give advertisers the spotlight, buying flexibility, return on investment opportunities, and measurement to throw huge budgets at Snapchat’s 150 million daily users.
- A bold claim: Snapchat says that it has replaced TV for Millennials (a poorly-measured and understood demographic, we know). We guess Snapchat hasn't heard of this little thing called YouTube. Well, this was claimed at Cannes Lions, and as we all know, there's no hyperbole that goes on there.
- Hold the phone — Snapchat is becoming popular with the olds too. There goes the neighborhood. How long until we see predictions that "teens are leaving Snapchat"?
- That must be why Snapchat is publishing a digital magazine on life and technology.
- Yahoo
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- After Yahoo purchased Tumblr for $1.1 billion, Marissa Mayer promised "not to screw it up." She may not have lived up to that promise.
- But maybe that's just an anomaly. Let's look at the 53 acquisitions Mayer made since joining Yahoo. It can't be all bad, right? Right?!?
- After a truce with an investor, Mayer may have stumbled a bit. How much? Let's let the numbers speak. o_O
- Advertisers will soon be able to target ads on Pinterest to people who visited a brand’s website and more.
- Instagram ads now include mobile banners. Oh good. Because I always said, "You know what would make Instagram better? Banner ads."
Trivia question: What development did Domino's make that might result in the laziest generation yet?*
Collaborative / Autonomous Economy
- Following the developments in various industries across the collaborative economy, it should be no surprised that crowd-based insurance companies are on the rise to serve these P2P brands.
- Transportation
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- Uber says that it is profitable in all of the developed markets in which it does business. Also, China is now Uber’s biggest market by number of rides, accounting for a third of the company’s daily trips.
- Of course, that hasn't stopped Uber from seeking $2 billion in highly-leveraged loans. By definition, leveraged loans are often issued to companies with considerable amounts of debt.
- Uber's rival in China, Didi Chuxing now has $10 billion in cash on hand to fend off U.S. competitors. No word on how much of that cash is from highly-leveraged loans, though.
- Someone must have said, "We need an Uber for Africa." Done.
- The founders of Lyft discuss their plan for world domination with Vanity Fair. Lyft is often portrayed as a nicer brand than Uber. Clearly, culture matters — including the fact that 50% of Lyft's executives are female. Let that sink in.
- Autonomous Vehicles
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- The National Highway Traffic Safety Administration (NHTSA) is set to release guidelines for self-driving cars in July. Don't expect driverless cars to be whizzing around every street corner soon, but this will bring the nation's leading transportation regulatory body up to speed with the modern world.
- IBM's Watson is powering self-driving buses that will transport passengers in Las Vegas and Miami later this year.
- Lodging
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- Airbnb secured itself $1 billion debt facility to help fund new services and growth initiatives. It's going to need it, because...
- New York's state senate has passed a bill outlawing short term rentals like Airbnb. On one side, Airbnb said, "this is a bad proposal that will make it harder for thousands of New Yorkers to pay the bills," while on the other side, one of the bill sponsors, in a fit of optimism (and naivety about Manhattanites), said, "You should know who your neighbor is." In the words of my friend Augie Ray, "Maybe if Silicon Valley would listen to the concerns of those worried about the impact of Airbnb on housing availability and rents (or Uber on safety and driver equity), these collaborative companies could, you know, actually collaborate to find equitable solutions."
- AI/Bots
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- Microsoft is expanding its chatbot capability by purchasing Wand. The startup, which ties together an array of services through a conversational interface, will help build out Satya Nadella's vision.
- Amazon has hired an AI expert to defend itself against Google in its cloud business.
- If you don't want a self-driving car or bus, try a robotic shopping cart at Walmart. The world's leading retailer is working with a robotics company to develop a cart to help customer find items on their lists and save them from pushing heavy loads. Consider this along with the Uber / Lyft delivery service, as Walmart aims to compete with Amazon.
Virtual Reality / Audio
- Virtual Reality
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- VR games may help address opioid addiction in the US. Some researchers have found that people in pain use less medication and actually get relief from this unlikely source.
- Comcast leads the investment of $6.8 million in a virtual reality film studio. Clearly VR is part of the future of watching programs.
- Audio
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- Streaming service Rhapsody is rebranding itself as Napster. Because vintage is all that? A strange move, given Napster's previous reputation as a music piracy site.
- Podcasts and advertising go together like peas and carrots.
- Twitter is investing $70 million in SoundCloud. That's a lot of money for a company with not too much of it.
- Bumble and Spotify are partnering, allowing you to swipe to like someone's music. Swipe left for Nickelback.
- Program of the Week. This week's recommendation comes to us from Rick Liebling. Men in Blazers is a program designed to enlighten the massess to the wildly entertaining world of soccer. Do you have a program to recommend? Add yours to our Google Sheet: http://smonty.co/yourpodcasts
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Content / Customer Experience / Influencer Marketing
- Edison Research VP of marketing Tom Webster drops some knowledge on the delicate art of conveying difficult subjects through storytelling.
- Here are nine actions content marketers need to do right now.
- As you develop your content strategy, consider this: should your content generate leads or relationships?
- Also worth considering is using customer journey mapping to help fine-tune your content strategy.
- You'll want a look at the complete list of user experience (UX) resources and tools.
- How is Comcast going about trying to get you to hate it less? It's starting with fixing its customer service.
Privacy / Security / Legal
- Apple is tapping new technology to garner insight into user behavior, in an effort to keep pace with rivals’ insights without violating its privacy pledges. It's designed to gather insights at the group, not individual, level.
- Netflix is being sued by former binge-watchers (yes, that's a job) who, like Uber drivers, want to be considered full-time employees. Come to think of it, my Netflix viewing habits might afford me full-time status as well.
- Don't try this at home: an advertising strategist received a sentence of 5-7 years for falsifying clients and $269 million in contracts, and causing his employers to lose $4 million.
- There's a security flaw that could leave your data exposed: why you shouldn't share links on Facebook.
- An unapologetic Nick Denton tells us there's good news in Gawker's bankruptcy filing.
Measurement / Metrics / Data
- Predictive analytics is the future: IBM and The Weather Company use machine learning to predict impact of weather. Now if only weather predictions were as accurate.
- The Holy Grail: Facebook will track whether ads lead to store visits and offline purchases.
- MTV uses Twitter to gauge how well it's doing on Snapchat. Next up, I'll be using Facebook to determine how well I'm doing on Facebook.
- Some marketing metrics to take to your CEO. As you consider what matters, consider this: don't measure to the tactic, measure to the strategy. And above all, remember these two things: revenue and growth.
Zignal Labs Chart of the Week
As you may have heard, it's time for the Cannes Lions — you know, the awards show the ad industry throws for itself. On the heels of the Apple emoji announcements and Twitter's ability to target ads with emoji, our friends at Zignal Labs have been tracking emoji, and they created an emoji cloud for Cannes trending items:
If you're keeping track, here are the top 25 emoji — which seem to indicate that people have flown from around the world to double-high five and fist-bump each other, drink, party on yachts, hook up, enjoy the sun, applaud themselves, and take home trophies.
* Answer to the trivia question above:
- Domino's eliminated the laborious one-click ordering of its app in favor of a zero-click ordering service.
When You Have the Time: Essential Watching / Listening / Reading
- Art and taste in the age of the Internet: we really don't know why we like what we do. The New Yorker explores: What It Is Like to Like.
- In Longreads, Jonah Berger explains when and why we follow the herd in The Invisible Forces Behind All of Our Decision Making. Because someone else liked it.
- A valuable truth for when you think someone is sabotaging you at work: "you have to choose between malice and ignorance – always choose ignorance. Most people don’t have time to be malicious." The Secret Power Behind Assuming the Best Intentions.
- The Science Behind Procrastination and How You Can Beat It. Here's a good way to start: don't bookmark this to read later; read it now.
- Why Calendars Are More Effective Than To-Do Lists. See the procrastination piece above.
- My friend Sree Sreenivasan is leaving the Met as its Chief Digital Officer. He's looking for input on what to do next.
- And finally, in honor of Father's Day yesterday: you'll want to install the Dad Joke Bot.
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