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This week's edition arrives four hours late, courtesy of NoGo Inflight. The ad industry has an ethics problem; Satya Nadella would like to add Jeff Weiner to his network; Facebook bets on video and VR; Snapchat wants more marketers; Gawker files for bankruptcy; time spent on social apps drops worldwide; omnichannel integration is difficult; Uber plans prescheduled rides; where autonomous vehicles meet ride-hailing; customer service-led bot creation; the future of podcasting; podcasts rule for digital ad consumption; privacy erodes even further; how to talk to anyone; plus the chart of the week, our trivia challenge, podcast pick, and more.
This week's edition arrives four hours late, courtesy of NoGo Inflight. The ad industry has an ethics problem; Satya Nadella would like to add Jeff Weiner to his network; Facebook bets on video and VR; Snapchat wants more marketers; Gawker files for bankruptcy; time spent on social apps drops worldwide; omnichannel integration is difficult; Uber plans prescheduled rides; where autonomous vehicles meet ride-hailing; customer service-led bot creation; the future of podcasting; podcasts rule for digital ad consumption; privacy erodes even further; how to talk to anyone; plus the chart of the week, our trivia challenge, podcast pick, and more.
Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at http://smonty.co/fullmontymag.
If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here. [Note: last night's video was cancelled, due to the aftermath of the horrific events in Orlando.]
Industry
- A report from the Association of National Advertisers said its study revealed “evidence of a fundamental disconnect in the advertising industry regarding the basic nature of the advertising agency relationship," and effectively rocked the industry.
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- The report revealed that some agencies are strong-arming ad tech companies. It may be a matter of bullying because of a lack of understanding, or perhaps just to get results out of desperation. As one executive put it, "is it an issue of ignorance or is it maliciousness on the part of agencies?”
- And just to hammer home the issue of ethics in advertising, according to another report from the World Federation of Advertisers, within the next decade, ad fraud will become the second-largest market for criminal organizations behind cocaine and opiate trafficking. Advertisers will want to review the report to understand how ad fraud happens, but more importantly for advice on how to counter fraud and take action today.
- Ethics are on display at BuzzFeed, as the publication terminated its advertising agreement with the Republican Party over Donald Trump. To some this may seem like a laudable decision, while to others it may portend a slippery slope into fractured media environment that borders on censorship.
- Media buying agency GroupM is closing off a growing alternative for publishers beset by ad blocking: ad reinsertion, a method by which publishers can deliver ads to users who have ad blockers installed. The drive is to force the industry to first fix the user experience, rather than force a work-around.
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- At the Ad Blocking and User Summit, the New York Times indicated that it wouldn't tolerate such behavior and would simply block non-subscribers who use ad blocking technology.
- Prevention magazine is dropping its advertising, instead relying on superior content that people will willingly pay for.
- Gawker has filed for bankruptcy and will be sold at auction. The move is a finger-in-the-eye to Peter Thiel, whose effort to support the Hulk Hogan lawsuit was exposed recently.
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- Ziff Davis is purported to be the likely buyer. Here's what they had to say about it.
- Time spent on social media apps is down around the globe in year-over-year comparisons in this study - which admittedly, is only for Android users.
- In a survey of over 5,000 marketers, Social Media Examiner found that they're spending most of their time and effort on the main social platforms you've come to know and love: Facebook, YouTube, Twitter, LinkedIn, Instagram and Pinterest are top choices.
- Last week, we shared the Internet Trends Report 2016 from Mary Meeker. But it's worth pausing and noting an interesting disparity in the trends with regard to communicating via voice.
- With US adults consuming six hours of digital media daily, it's surprising that few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work.
- The American Marketing Association (AMA) has an intellectual agenda that includes seven big problems facing marketers today. In this second installment, executives ponder the role of marketing in the C-suite. You may recognize one of them.
- You've probably fallen victim to an email signup page that gives you two options that look something like: "Yes, make me smarter" and "No, I prefer to remain an idiot." That's called confirm shaming and someone has put together a site to catalog many such examples.
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Platforms
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- BREAKING: Microsoft plans to buy LinkedIn for $26 billion. Jeff Weiner will remain on as CEO, reporting to Satya Nadella. No word if the acquisition overture was made to Weiner with a generic message from Nadella that read "Hi. I'd like to add you to my network."
- Benefits we see are in the combination of Microsoft's cloud capabilities and LinkedIn's solid network and growing base of content.
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- It was a very visual week at Facebook. Many of the updates below indicate a continued strategic push toward video and visuals, as Facebook deals with Snapchat as a growing competitive threat.
- You can now leave a video comment on Facebook posts. Facebook is clearly upping its commitment to video communication. This will likely grease the skids to get people creating more live video as well.
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- Loic Le Meur tried his hand at video commenting eight years ago (long before video was a thing - and relying on Nokia phones). He shares the lessons he learned in basing his company on a third party platform.
- Facebook has made 360-degree photos a reality for everyone. You needn't own an expensive camera; this will work with panoramic shots taken with your smartphone as well. Like video comments are a gateway to live video adoption, 360 degree photos are a gateway to virtual reality adoption.
- As of July 7, Facebook will delete users' photos that were added via its photo syncing system. The strategy is to force users to download Moments, another Facebook app, of course. Moments is now at the top of the App Store list of popular apps. A testament to the power of Facebook's scale. And their ability to bend the will of users to use the apps Facebook wants them to use.
- Facebook is testing a new function that allows users to post to their feed, but not to their permanent Timeline. This makes content more ephemeral, a la Snapchat. But good luck trying to find that post that a friend shared yesterday.
- Twitch is also in Facebook's crosshairs: in a deal with Blizzard, we find that Facebook is making live streaming of gaming a thing. Again, it's a 'mainstreamification' of live video.
- The BBC have been using Facebook Live video for six months. Here's what they've learned. Or is that leanrt?
- Twitter/Periscope/Vine
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- Some 32 million Twitter passwords are at risk after accounts were hacked. Time to change your password, folks.
- Snapchat
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- Snapchat is expected to grow 27%, according to eMarketer's report on mobile messaing apps. Nearly one in five Americans will use it this year. Only one in 20 will understand it.
- It's a pitched battle for marketers, as Snapchat wants to prove that its ads are the best in mobile — even better than TV. Moat, a 6-year-old analytics firm, will now track the success of video ads on the mobile storytelling app and provide several third-party data points, including viewability, length of time ads are viewed, whether the sound is on, and other motion aspects. Snapchat has also partnered with Google DoubleClick, which allows advertisers to track video views, unique reach and frequency from an analytics dashboard.
- Here's an excerpt from the ebook Snapchat for Jounalists: Snapchat Stories: how to share, store and measure.
- Yahoo
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- Believe it or not, Yahoo's homepage drives more website traffic than Twitter. Not sure if this says more about Yahoo or Twitter.
- Yahoo is lining up bids for some 3,000 patents — including its search patents. Fire sale?
- Bids are coming in between $3-5 billion for Yahoo's web assets, and the leading contenders seem to be Verizon and AT&T as final bids are expected this week.
- WhatsApp competitor Line will list on the Tokyo and New York stock exchanges and bring as much as $900 million to the company. Messaging—and the associated functions that are possible with such apps—continues to be huge and will remain a solid bet for the near term.
Trivia question: Over 38,400 people have this skill listed on their LinkedIn accounts.*
Collaborative / Autonomous Economy
- Transportation
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- You'll now be able to book your Uber in advance with Scheduled Rides. This may make the logistics of Uber more efficient than ever.
- Don't expect an Uber IPO any time soon: Uber's CEO says they're leaving the decision until as late as humanly possible. Or inhumanly possible (take that as a double entendre for driveless cars and Uber's culture).
- If you want to understand the stark difference between Uber and Lyft, one former driver tells all.
- Uber is rolling out new features to appease drivers such as route-specific Destinations and the ability to pause requests while in the middle of a fare offer more control over ride requests; fines for riders who make drivers wait too long; and even discounts on Uber rides for themselves. Perhaps Uber read the piece above?
- Austin drivers are suing Lyft and Uber for leaving them high and dry.
- And France continues to show its disdain for ride-hailing as it fines Uber $900,000 for illegally operating in that country.
- Uber and strippers have something in common. And no, it's not that tips must be made in cash.
- Autonomous Vehicles
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- Uber CEO Travis Kalanick says that he prefers partnerships with OEMs rather than Uber trying to build its own autonomous vehicle.
- And as if on cue, Fiat and Uber are working together on manufacturing driveless vehicles.
- Perhaps its all of the talk in the media lately, but consumer interest in autonomous vehicles is growing.
- AI/Bots
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- AI for customer service is the focus on Helpshift, which raised $23 million to focus on automating customer support. This function could significant help scale service and create financial and resource efficiencies for large entities.
- I mentioned Pana last week. I've only begun experimenting with this virtual travel assistant, and it's already been an amazing experience. If you'd like to get started, I have an invitation code that will give you a $20 credit: 62YBAJ
Virtual Reality / Audio
- Virtual Reality
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- For marketers virtual reality represents a solid opportunity to share immersive brand experiences.
- Magic Leap is a secretive VR company. It's patent designs indicate what their headset might look like. Virtual Reality can be an isolating experience. To wit, wear one of these around and you probably won't have too many friends.
- Audio
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- Stratechery has a long read on the future of podcasting.
- EW Scripps purchased podcast company Stitcher. Stitcher will operate under Scripps’ Midroll Media unit after $4.5 million acquisition. Smart combination of advertiser and broadcaster.
- ComScore says that people prefer ads in podcasts over any other digital medium. And that 1 in 3 people plan to listen more this year.
- Amazon is preparing to launch a streaming music service.
- Spotify is hiring music manager Troy Carter, who will work with the streaming service to help land exclusive deals and create new content.
- Program of the Week. This week's recommendation is The History of Rome. Get an episode-by-episode overview of some of the major personalities and events in the 800 year history of the Roman Empire Do you have a program to recommend? Add yours to our Google Sheet: http://smonty.co/yourpodcasts
Content / Customer Experience / Influencer Marketing
- A look at storytelling and its impact on three companies. The key? Being personal, emotive and inclusive.
- One storyteller who nails this is Adam Wade. He shares some fundamental truths about storytelling — whether you're doing it for a brand or yourself. "Empathy and vulnerability can be a challenge for people, as well as revealing their own flaws."
- B2B marketers are bullish on a bigger role for social and video. The top objective? Lead generation. Do you need any more evidence that both are now mainstream?
- Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles. Instead, they are looking for a more value-led approach to content. Eight reasons why content strategy should be central to every marketer.
Privacy / Security / Legal
- On the heels of news about that apartment complex that required tenants to like them on Facebook, we now have a disturbing site that scrapes your private Facebook posts and informs your landlord and employers.
- Speaking of a complete lack of privacy, the NSA is looking to exploit the Internet of Things, including biomedical devices. Speak clearly into your Amazon Echo and get ready for a drone to follow you and your Fitbit.
- Twitter locked some of the 32 million accounts whose passwords had been breached. Breach or not, it's time to change yours now.
- Fast food chain Wendy's had a major data breach that affected over five percent of their stores. Retail-based data breaches spill over into companies' reputations and how consumers continue to do business with them. Whether it's passwords or credit card numbers that have been compromised, trust is broken.
Measurement / Metrics / Data
- Last week we shared the top 5 Google Analytics reports you should know. Let's get back to basics with this.
- Get your chart fetish on with Atlas — a great way to visualize data.
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Zignal Labs Chart of the Week
It was an extraordinary week in politics. The one issue that seemed to break the Internet was when President Obama endorsed Hillary Clinton for the Democratic party, and Donald Trump naturally had to get his grade school taunt in. The response from Hillary (or her digital manager) managed to capture the spirit of an Internet meme as she simply replied with "Delete your account."
The result was an explosion of likes and RTs, pushing mentions of Hillary Clinton past Donald Trump for the first time in the election cycle. Watch it play out, courtesy of Zignal Labs:
The result was an explosion of likes and RTs, pushing mentions of Hillary Clinton past Donald Trump for the first time in the election cycle. Watch it play out, courtesy of Zignal Labs:
* Answer to the trivia question above:
- Believe it or not, LinkedIn allows you to list "trivia" as a skill. If you play along here regularly, get over to your LinkedIn profile and join some 38,400 other people!
When You Have the Time: Essential Watching / Listening / Reading
- Vacation time is upon is, which means that it's out of office message season.
- If you don't yet watch HBO's Silicon Valley, you need to get on that. Hollywood does a spectacular job of lampooning and documenting Silicon Valley culture. The truth is sometimes more ridiculous than fiction. But only sometimes.
- Don't hate on Millennials. You're probably just old and you hate change. Don't miss the Millennial Mythbuster Wheel.
- Tom Brokaw has interviewed his fair share of world leaders, so you can imagine that there might be long pauses or socially awkward moments. Here he gives us advice on how to talk to just about anyone.
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