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The adpocalypse is nigh; live video tips; we've reached peak TV; social media beats word of mouth for small business; the most popular messaging app; Google may ditch passwords; Continuous Live Video on Facebook; Twitter makes a long-awaited update; Snapchat stats; Uber ends surge pricing - sort of; Toyota and VW ink ridesharing deals; the Podcast Consumer 2016; advertising power of podcasts; it's 10 pm - do you know where your content is? when your apartment building wants you to friend them on Facebook; you don't need more data; our weekly trivia challenge, podcast pick, an event discount and more.
The adpocalypse is nigh; live video tips; we've reached peak TV; social media beats word of mouth for small business; the most popular messaging app; Google may ditch passwords; Continuous Live Video on Facebook; Twitter makes a long-awaited update; Snapchat stats; Uber ends surge pricing - sort of; Toyota and VW ink ridesharing deals; the Podcast Consumer 2016; advertising power of podcasts; it's 10 pm - do you know where your content is? when your apartment building wants you to friend them on Facebook; you don't need more data; our weekly trivia challenge, podcast pick, an event discount and more.
Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at http://smonty.co/fullmontymag. This week, we'll be marking the 6,000th article we've flipped since we began using the service.
Industry
- The Digital News Report has pulled together trends in ad blocking, ad spending and the major platforms, predicting an oncoming advertising apocalypse that will affect the online advertising industry. Other trends to watch for:
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- Virtual reality heats up
- AI / messaging bots
- 360-degree, auto-play, and vertical video
- Facebook/Google/Apple will continue battle over content discovery
- Thinking of launching a live video? Take note of these six things before you start.
- Video ad spending on social platforms is rising quickly — and YouTube is still dominant.
- Between 2009 and 2015, the number of scripted TV shows has doubled; Netflix has committed $5 billion to 600 hours of programming. It's official: we've reached peak TV. Then why do my kids always watch the same 5 episodes of Spongebob Squarepants, Clarence, Adventure Time and Teen Titans Go?
- Social media is dethroning traditional word of mouth as a main channel for small businesses. Specifically, social and online video are replacing television as a place to reach Millennials. If you're playing the Millennial mention game, drink!
- Mobile users spend more time with apps, but which segments dominate time spent? Search, portals and social apps.
- The most popular messaging app on Android is WhatsApp, which is used in 109 countries. Facebook Messenger isn't even a close second.
- John Deere measures employee morale every two weeks. What's your excuse for your outdated and outmoded annual survey?
- The social news service Nuzzle is launching a content curation tool for newsletters, creating what it's calling "the world's first network of newsletters." Curation for newsletters? You don't say. But I'll bet they don't have such witty commentary that accompanies theirs.
- France is banning email after hours and on weekends. And with their summer holidays, that means the French are getting even closer to banning the 4-hour work week
. One wonders if this also applies to corporate staffing of social accounts, which are increasingly becoming a customer service channel. The intentions may be good, but the wider-reaching implications may be problematic.
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Platforms
- Alphabet
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- Google Maps will feature local search ads and expanded text ads for businesses. We'll begin to see more of this cross-app utility cropping up in many apps that want to keep users within their app for as long as possible.
- Google may be doing away with passwords. The replacement? A trust score that incorporates various data points about a user.
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- Facebook is introducing Continuous Live Video, a version of its Live video that lifts the 90-minute restriction but eliminates the ability to archive or replay the video. We understand some nature preserves are using it. And possibly Gary Vaynerchuk.
- Facebook’s newest feature could fundamentally change how you watch video: it will show you where the most engaging parts a Live video are.
- Through a mix of cookie tracking, its own buttons and plugins and other data to identify non-users on third-party websites, Facebook will serve ads outside of its platform. You thought the ad tracking on Facebook was already creepy? You ain't seen nothin' yet.
- Facebook's desktop-focused FBX ad exchange is being shut down. Clearly, the focus is on mobile.
- You'll want to bookmark and read this four-part series called The Facebook Papers, which looks at what happens when what you do is now done by someone else.
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- Part 1: The Great Unbundling — Facebook’s mass acts as an intense gravitational force in the media industry, warping user behavior and fracturing the economic incentives that defined media companies.
- Part 2: The User Experience Revolt — What publishers can and can't do — and how that forces them into giving up more of their core competencies to Facebook.
- Part 3: Facebook Pulls a Page from the Amazon Playbook — Expect to see a significant increase in the number of ultralight, platform-only publishers seeking to leverage their lower cost bases.
- Part 4: What's a Publisher to Do? — The single most important thing media companies can do is to nurture the growth of as many different platforms as possible.
- Facebook Reactions have been out for a few months now. But it seems that users are rooted in Liking things; the other five reactions aren't picking up much steam. With Donald Trump still on the election trail, we would have expected to see more Angry.
- Twitter/Periscope/Vine
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- Twitter has implemented some changes that users have long wanted: @reply names and attachments will no longer count toward the 140-character limit. Also, they've eliminated the requirement for a dot in front of an @ to make a tweet visible to everyone. And now you can quote and retweet yourself. As if there wasn't enough digital narcissism currently.
- Twitter's commerce team is no more, and the company has ceased development of the 'Buy' button. The resources are being put to the core product. This is the kind of focus that the company needs if it wishes to succeed — fewer side projects will keep them attuned to essential improvements. Besides, social buying has yet to take off.
- Twitter's stockholders have approved Jack Dorsey's plan to give one-third of his stock to employees. Dorsey tweeted that he'd "rather have a smaller part of something big than a bigger part of something small." As opposed to Peter Thiel, who'd like to make something big much smaller.
- Yahoo
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- It's no understatement to say that Marissa Mayer's job as Yahoo's CEO has been a difficult one in many ways. Was it a bad hire, a case of mismanagement, or is it just an impossible situation? Variety's long feature is Yahoo’s False Prophet: How Marissa Mayer Failed to Turn the Company Around.
- Snapchat
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- Betsy Lack has joined Snapchat from Vanity Fair as head of global brand partnerships.
- Snapchat has raised $1.8 billion in a Series F round of funding, now has more than 110 million daily active users (DAUs), with an estimated $250-350 million in revenue in 2016, and a $20 billion valuation. They can't be stopped.
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| Image credit: Techcrunch |
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- Here are six companies getting Instagram video advertising right.
- A breakdown on Baidu, the Google for China, and how its three big ad offerings — Search, Baidu Union and Brand Zone — work for brands and publishers.
Trivia question: Why did the FCC fine a Florida citizen $48,000? *
Collaborative / Autonomous Economy
- A mid-year review of the collaborative economy by Crowd Companies, an innovation council made up of start-ups and established brands.
- Transportation
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- Uber has quietly ended surge pricing as we know it. Don't be fooled; the solution is true ride-sharing: UberPool. The surge is not in the pricing, but in the number of people who show up in the car with you. Ref.: bus.
- Uber drivers share their tales of hitting on hot women, picking up passengers while high, cheating on oblivious wives and other surprising admissions. When you consider Uber's sometimes quiestionable business tactics, is it any surprise that this is the caliber of employee they attract?
- Uber will be using Foursquare Places data to supply the address of locations, to improve the user and driver experience.
- Toyota and Uber have entered into a partnership to explore collaborating in areas around the world where ridesharing is growing. Access to Toyota's growing autonomous fleet wouldn't hurt, either.
- Toyota isn't alone; Uber looked at self-driving deals with GM and Ford.
- And Volkswagen invested $300 million in a ridsharing partnership with Gett.
- Autonomous Vehicles
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- Google's Self Driving Car Project is setting up a facility outside of Detroit to "further develop and refine self-driving technology."
- AI/Bots
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- Apple is finally opening Siri to outside developers, in a quest to catch up with Amazon's Echo.
- Lucy, powered by IBM's Watson, is available as a marketing research, segmentation and media planning cognitive system.
- But let's not forget that marketing is an inherently human activity, requiring a personal connection.
Audio
- You'll want to read through Edison Research's The Podcast Consumer 2016. Some takeaways:
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- 55% recognition of the term "podcasting" among US citizens (up from 49% in 2015)
- 36% of the US population (98 million) has listened to a podcast
- Podcast listeners are affluent and highly educated
- And Podtrac has industry audio rankings, showing the top programs people are listening to.
- NPR expects to double it podcasting revenue this year, with newer advertisers / underwriters approaching them and new shows expanding the empire. NPR seems to be one of the benchmarks for high quality podcasts and will only continue to lead.
- According to a recent study, 70% of Hispanic digital audio listeners have purchased a product they've heard advertised on a show.
- Spotify fans: you can now play Spotify tracks right in your Twitter timeline.
- And this summer, Spotify is offering a family plan: up to six people can get Spotify for $14.99 a month.
- Program of the Week. This week's recommendation is Up in Your Business with Angus Nelson. No matter what your struggle or frustration in life, you are not alone. Do you have a program to recommend? Add yours to our Google Sheet: http://smonty.co/yourpodcasts
Offer
Not sure your manager will let you go? No problem! Try this Justify Your Trip letter.
Content / Customer Experience / Influencer Marketing
- Sometimes, it's the smaller stories that can make a bigger impact. Consider using small moments to catch people off guard and hook their interest.
- You might not be aware, but there's a nefarious practice of taking your content and selling it to third parties, often times without your knowledge. Case in point: Business2Community and NewsCred. The legalities are questionable, but the ethics are certainly flawed.
- Understanding user behavior is even more critical for mobile marketers. Dan Ariely explains in this Think with Google piece.
- There's a claim that influener marketing blows online advertising out of the water. True? Listen in for the proof.
- But there's been a growing debate among marketing types around the value of influencer marketing. It really depends on how you set your program up and what your expectations are.
- What about the other side? Digiday asked influencers about the most common misconceptions that brands have about them.
Privacy / Security / Legal
- Silicon Valley has plenty to do in the cyber security area. Translation: if you're in IT, get into the security field. It will translate into job security.
- A secret text in a US Senate bill would give the FBI warrantless access to email records. Even on devices that aren't iPhones. Except Hillary Clinton's server, obviously.
- The Burr-Feinstein encryption bill in the Senate is dead. The overreaching effort had no support from any agency or branch of government.
- Google has triumphed in the copyright lawsuit over Java brought by Oracle. Android evelopers everywhere breathed a sigh of relief.
- However, Google wasn't so lucky in France, where its offices were raided over a tax evasion inquiry having to do with crackdowns on multinational corporations that play various countries' systems to their advantage. Just don't ask the French officials to reply with an email comment over the weekend.
- And Spanish police arrested 30 people over a bitcoin money laundering scheme.
- If your apartment building requires you to like them on Facebook, you might reconsider.
Measurement / Metrics / Data
- Think you need more data to effectively measure your marketing? Think again.
- Dark social is sharing from channels that aren't easily tracked. But it's still possible to plan if you understand it.
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* Answer to the trivia question above:
- A Florida man was fined $48,000 by the FCC for using a signal jamming system while driving in his car. He said was tired of seeing other drivers texting while driving and he wanted to do something about it. Are you kidding? This guy is a hero. Let's hope the fine was paid by NHTSA. (We're only half kidding.)
When You Have the Time: Essential Watching / Listening / Reading
- Microsoft, Google, Apple and the curse of culture — and the role of leadership.
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- Looking to inspire change? Start leading.
- When it comes to communication, Facebook proves that men are from Mars and women are from Venus.
- Writing a book? You'll want to ask your designer to give you a yellow cover.
- Tired of the declining office dress code? Of course you're not; summer is approaching. Blame casual Fridays.
- The internet went wild last week over a talent show video:
@Mike_Senatore FLIPPED A WATER BOTTLE FOR OUR TALENT SHOW AND ITS THE MOST LIT THING IVER EVER EXPERIENCED http://pic.twitter.com/2G0GTiy2O4— Wes (@WesleyManning6) May 24, 2016
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I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.
Image credit: The Miriam and Ira D. Wallach Division of Art, Prints and Photographs: Photography Collection, The New York Public Library. "Automat, 977 Eighth Avenue, Manhattan." New York Public Library Digital Collections
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