Using Social Media to Remember The Consumer in B2B

Have you ever really thought about your buyer? I mean… REALLY thought about them beyond sales numbers? Sometimes as B2B marketers we can lose sight of the human consumer behind that second B. To remedy this, we can look to our B2C brethren on how to engage the business consumer on a personal level, earning their interest and dollars at the same time. Below is some reading to help you reorient your social to appeal on a B2C level for B2B sales. From emotions to education, SlideShare to WordPress… these articles will give you a deeper insight into B2B consumer behavior. We have also included a round-up of the top influencers in B2B marketing so you can see these tips in action.

---

The Customer Experience Is Key for B2B Success

From Marketing Land

It’s no secret that delivering a great customer experience is crucial for B2C companies. Columnist Loretta Jones explains why B2B brands need to hop on board and learn how to put the consumer first.

The Tao of B2B Buying Behavior – Why Emotion Trumps Logic

From Great B2B Marketing

The person who is your B2B prospect during the day is someone else’s B2C prospect when off duty. Yet, they have the same desires, interests and motivations. Give them what they want on a personal level and provide the right data, including ROI, to help them justify the purchase decision.

Top Influencers in B2B Marketing

From Marketing Insider Group

Marketing Insider Group analyzed the B2B marketing discussion last year and earlier this year, and wanted to continue with these reports to show how influencer trends map out over time. They took a closer look at the brands and the individuals who are most influential and driving impact in the online debate but this time they separated out the US and the UK brands and individuals.

Tips for Using Imagery in B2B Social Media Marketing

From Hinge Marketing

Many Professional Services Firms are just starting to realize the benefits of social media in terms of growing their brand, which in turn means growing their business. So the question might then become, how to create effective social media? One answer: imagery. Simply put, visual content is just more compelling.

How B2B Companies Can Leverage their WordPress Websites to Drive Content Visibility

From The Content Marketeer

With a strong emphasis on inbound marketing efforts, combined with more viable marketing channels and syndication options, B2B companies are fighting to get their messages into the marketplace and racing to develop content that gains attention and feeds the sales funnel. But all too often, these same organizations are losing fantastic content to a resources page on their website or blog, maybe sharing it out once or twice on social channels, and moving on to the next piece of content. Clearly, there are many missed opportunities here to drive additional engagement with this content—starting with your website.

---

Creating a successful social media plan is already difficult. Hopefully these articles can help take some of the guesswork out of the equation and get your content on the right track for success.

Photo credit: Flickr

From Social Media B2B http://ift.tt/1QvLGtC
This post appeared first on Socialmediab2b.com