This study does a great job at revealing the huge content gap between those B2B marketers doing well, and those who are struggling. And the gap appears to be getting wider. Those who are doing well, are even more effective this year. And those who are struggling to figure this whole content marketing thing out are falling further behind.
With this focus on the content gap, let’s look at statistics that show the positive side of things and ones that show the negative. The holidays are a little on my brain and I’m tempted to call this naughty and nice, but that’s not quite the best description of what’s happening.
Overall Effectiveness
Overall: 30% of B2B marketers called their content marketing effective versus 38% last year (Tweet this)
Positive: 64% of the most experienced B2B marketers say their content marketing is effective (Tweet this)
Negative: Only 6% of the most inexperienced B2B marketers say their content marketing is effective (Tweet this)
Understand What Effective Looks Like
Overall: 44% of B2B marketers have clarity in what effective content marketing looks like (Tweet this)
Positive: 79% of the most effective B2B marketers have clarity in what effective content marketing looks like (Tweet this)
Negative: 77% of the least effective B2B marketers lack clarity in what effective content marketing looks like (Tweet this)
Documented Strategy
Overall: Only 32% of B2B marketers have a documented content strategy (Tweet this)
Positive: 53% of the most effective B2B marketers have a documented content marketing strategy (Tweet this)
Negative: 40% of the least effective B2B marketers have no strategy at all (Tweet this)
More, More, More
Overall: 76% of B2B marketers will produce more content in 2016 than they did in 2015 (Tweet this)
Positive: 73% of the most effective B2B marketers will produce more content in 2016 than they did in 2015 (Tweet this)
Negative: 81% of least B2B marketers will produce more content in 2016 than they did in 2015 (Tweet this)
Budget
Overall: 28% of the total B2B marketing budget is spent on content marketing (Tweet this)
Positive: 42% of the total B2B marketing budget is spent on content marketing by those most effective (Tweet this)
Negative: 15% of the total B2B marketing budget is spent on content marketing by those least effective (Tweet this)
Read the whole report for yourself below and to see where your B2B company is in the content gap.
From Social Media B2B http://ift.tt/1PfXfnd
This post appeared first on Socialmediab2b.com
0 التعليقات:
Post a Comment