Why You Need a Twitter Dashboard

Twitter marketing evolved tremendously over the last few years. In the beginning, businesses were relying on Twitter’s desktop app and mobile app to manage their activity. Fast forward to today, and those apps just don’t cut it for businesses anymore. Some of the biggest problems with using the native Twitter apps are:

• They aren’t good for teams
• Not enough analytics and data if you’re not running paid ads
• Challenging to track multiple conversations
• Can’t schedule mass Tweets ahead of time
• Handling multiple Twitter accounts is difficult

Luckily, there’s a way to solve all of those issues. Using Sprout Social’s Twitter Dashboard, you’ll have an all-in-one solution to market your business on Twitter.

Stay Organized

Organization is one of the top benefits of using a Twitter Dashboard. You need a central location to easily keep track of all of your accounts and activity. For instance, you may have one main Twitter profile for your company, and a separate one specifically for customer support. Using the Sprout Social Twitter Dashboard, you’re able to quickly manage both accounts from one dashboard instead of switching back and forth in Twitter’s mobile app or logging in and out of the desktop website to toggle in between accounts.

Remember, Twitter’s native dashboard was not built for businesses or with social media marketing in mind. It was made for consumers and casual users. On the other hand, the Sprout dashboard was specifically for businesses and social media marketers. Here’s a comparison of our dashboard versus Twitter’s.

Twitter Native Dashboard

Sprout Twitter Dashboard

All of the different activities that your business needs for your Twitter marketing efforts are just a click away on our dashboard. But on Twitter’s native dashboard, these features are either completely unavailable or take some digging around to find.

You also don’t have to worry about trying to sift through thousands of Tweets from people you’re following. With the Smart Inbox, you can completely customize what type of activity you see. For instance, you can set it up so that you only see mentions of your company, Retweets, new followers or anything else that’s relevant to your business.

Removing all of the the clutter of your Twitter Stream makes it easier for your team to be more productive and have the resources you need to use Twitter effectively.

Schedule Your Tweets

Twitter thrives off content and it’s the best social network to curate content from around the Web. But if you’re not using a Twitter Dashboard, Tweeting out links to blog posts, videos and other types of content can become tedious and time consuming.

Most companies, and even some experienced Twitter marketers, aren’t aware of the fact that you can actually schedule Tweets from within the Twitter desktop application. The problem is that it’s not efficient and almost useless when you’re trying to schedule a full week’s worth of Tweets.

With our Twitter Dashboard, you can easily schedule out multiple Tweets using our desktop app, mobile app or browser extension. The Sprout Dashboard also helps stop one of the biggest mistakes marketers and businesses make on Twitter, which is Tweeting out a link to your new content once and then moving on. When you schedule posts in Sprout, you have the option to select multiple dates to send the Tweet out so you can get as much visibility as possible.

On top of Tweeting consistently, you also need to make sure your Tweets are sent when your followers are the most active. Not sure when that is? Some marketers try to send Tweets out between 1-6 p.m., which is when Twitter users are the most active. However, using Sprout’s ViralPost feature helps you get even more accurate by scheduling Tweets according to when your followers are the most active. Check out this case study to see how VolunteerMatch used ViralPost to send out social media content at the perfect time for their audience.

Just load up the content you want to share, set how many times a day you want to Tweet and let ViralPost take care of the rest!

Brand & Reputation Management

Have you ever tried to see what people are saying about your company on Twitter? Without a Twitter Dashboard, you have to resort to basic Twitter searches for your company name. The information you get from those search results are limited, and you’ll have to keep doing new searches every time you want to see updated information. Another issue is trying to respond to all of the Tweets linked to your brands, but there’s an easier way.

Sprout’s Twitter Dashboard makes it easy to setup searches for anything that you want to monitor conversations about.

Instead of just setting up searches for branded phrases, you can get a little more creative and use industry-related terms or trending hashtags that you want to monitor. You’ll get real time updates when people Tweet the phrases you set so you can respond to them quickly to engage with potential leads, customers and connections.

Along with monitoring when your brand is mentioned, Sprout also shows you the most common terms and hashtags people use when they @mention you. This will give you a good bird’s eye view of your company’s reputation on Twitter.

Engaging with customers and followers is the most important part of being successful on Twitter. Not only are more customers using social media for customer support issues, but when businesses engage customers on social media, the customers spend 20-40% more.

Sprout’s Twitter Dashboard makes it easier and quicker to engage with your customers.

Collaborate

If you have more than one person managing your Twitter accounts, then you’re well aware of all of the different problems that can come up. Not knowing who sent out which Tweets, who responded to customer questions, and having everyone Tweet from their personal phones are all problems that you’ll run into when you’re not using a Twitter Dashboard.

The Sprout Dashboard helps your team stay organized and ensures everyone is on the same page. You can set multiple access levels for different team members so that you can have more control over what gets sent out and avoid the embarrassing Twitter fails you always read about in the news.

On top of that, team members can communicate with each other right from within the Dashboard with internal comments. You can turn Tweets with customer questions into tasks and assign them to a member of your team to reply to. You’ll have records of all the conversations so accountability won’t be an issue.

The more your team grows, the more of a necessity a Twitter Dashboard will become.

Find Out What Works & What Doesn’t With Analytics

Did you know that 41% of businesses have no idea whether or not social media marketing is working for them? A big part of the reason why this number is so high is because companies don’t track any metrics or their activities.

Unless you’re using Twitter Ads, the amount of data that you’ll get from Twitter is generally not enough to give you a picture of how your efforts are going. As a result, so many companies rely on vanity metrics like their number of followers to determine whether or not they’re making any progress. But your follower count isn’t going to give you the information you need in order to make decisions for your Twitter marketing strategy.

The Sprout Dashboard comes with a full suite of reports and analytics that will give you data that you can actually act on. For instance, you can get reports for:

• How often you reply to Tweets, and how long it takes you to reply
• How many clicks and impressions your Tweets get overall, and per-Tweet
• The type of Tweets you’re sending such as promotional, conversational, photos, links and more
• Follower demographics
• Your most popular Tweets

There are plenty of other great reports you get, and Sprout even integrates with Google Analytics. Check out this page to see all of the different reports you can access with Sprout’s Twitter Dashboard.

Not a social media marketing pro or data analyst? As you can see in the screenshot above, Sprout’s reports are straight forward and clear so that everyone can understand them.

Get Out of The Stone Age!

There’s no reason not to be using a Twitter Dashboard for your business. Twitter’s native apps are great for consumers and casual users, but business owners and marketers have different needs. If you’re still sending all of your Tweets from the Twitter mobile app or on your desktop, make the shift to Sprout Social and start getting more done with Twitter.

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