Why Video is the Social Media Trend to Watch in 2016

30Video isn’t just an important part of the online experience; increasingly, video is the Internet. Social video has exploded in the past year and we see no reason that it won’t continue to grow exponentially.

According to a report by Cisco, by 2019:

• Video will account for 80 percent of global Internet traffic

• Nearly a million minutes of video will be shared every second

• It would take an individual 5 million years to watch the all the video that will be shared each month

While the overall stats are impressive, we’re also paying attention to the staggering numbers that several of the top contenders for social video supremacy are reporting.

Facebook CEO Mark Zuckerberg announced at the company’s third-quarter earnings call that Facebook is generating 8 billion video views per day. Yup, you read that right. Eight. Billion. And that’s not all.

According to data from Facebook:

• The number of video posts per person has increased 75 percent globally and 94 percent in the U.S.

• The amount of video from people and brands in News Feed has increased 3.6 times year-over-year

• More than 50 percent of people who visit Facebook in the U.S. every day watch at least one video

Snapchat isn’t far behind. According to the Financial Times, the ephemeral messaging platform says they’re receiving 6 billion daily video views—that’s three times what the figure was in May, a mere six months ago.

And let’s not forget the platform that started the social video craze: YouTube. While it’s no longer the undisputed leader, the video-focused site is still pulling in strong numbers.

According to statistics from YouTube:

• YouTube has over a billion users—almost one-third of all people on the Internet—and every day people watch hundreds of millions of hours on YouTube and generate billions of views

• The number of hours that people spend watching videos on YouTube is increasing 60 percent year-over-year

• The number of people watching YouTube has increased 40 percent year-over-year since March 2014

Has the era of native social video arrived? We predict that in 2016 the battle between video superpowers Facebook and YouTube will heat up. Meanwhile, we’ll see how newcomers like Snapchat will contribute to the overall growth of social video as a medium.

But video isn’t the only big trend that’s going to impact your social media strategy in the new year.

What else do we see for 2016?

1. Social is the new front door—brands are investing in reaching customers where they are: mobile and social.

2. Messaging makes a play for our attention—while channels are increasingly fragmented, the feature sets offered by each are actually converging.

3. #SocialBusiness finally happens—the long awaited transformation of workplace communication promised by social media is here.

Are you wondering where you should invest your time and budget in 2016 to get the best results? Join Ashley Brookes, director of brand & social at Hootsuite and Jenny Heinrich, VP digital strategy at Edelman, for a live webinar to learn about the social media trends that will impact your business in 2016.

Social Media Trends You Need To Know For 2016

DATE: Thursday, December 3, 2015

TIME: 10 a.m. Singapore / 1 p.m. Sydney

In this webinar, you’ll learn about:

• The type of content people really want to consume in 2016—and why marketers need to change their mindset in order to create it

• The online trend that is increasingly dividing consumers’ attention

• The evolution of influencer marketing and how it will impact your social activities in 2016

Webinar speakers

Ashley Brookes, Director of Brand & Social, Hootsuite

@ashjbee

Ashley Brookes is the director of brand & social at Hootsuite, the most widely used platform for managing social media. For the past five years, she’s developed product, brand, and social strategies that have helped the company rocket to over 10 million users globally.

Prior to landing at Hootsuite, she worked at Cossette in Vancouver to develop award-winning brand identities for many of the firm’s largest national and international clients, gaining experience with government, M&E and retail verticals. Most notably, Ashley developed strategies for a Canadian province, a national broadcaster, and a millionaire’s club.

Past speaking engagements include guest lectures at Simon Fraser University, The University of British Columbia, the World Summit Awards in Cairo, and at SXSW.

Jenny Heinrich, VP Digital Strategy, Edelman

@jennyheinrich I @EdelmanDigital

Over the course of her 16 year career, Jenny Heinrich, VP digital strategy, has worked for clients like P&G, Unilever, McDonald’s, General Mills, Nike, Kraft, Land Rover, Coca-Cola, and many others, leading online and offline strategic communications, digital, and social media initiatives. At Edelman, Jenny specializes in strategic digital planning and overseeing digital program architecture, including sponsored content and influencer relationship management. She’s also a mom to sassy 3-year-old Zoë and recently started a beauty and lifestyle blog titled Your Hair is Perfect.

Register for the webinar

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