#SproutChat Recap: Getting the Most out of Twitter With Special Guest Aaron Lee

Twitter has come a long way since it launched in March 2006. Although it has maintained its core function of conversation through micro updates of 140 characters, a number of updates have made the network much more robust. An increase of users and availability, multimedia integration and the growth of its value as a news gathering source have changed the way individuals and businesses use the social network.

Aaron Lee has built a substantial community of 471K+ followers on Twitter. His insights on best practices for the platfrom are invaluable. After you read this recap of our #SproutChat with him, be sure to check out his free ebook on growing your influence and engagement based on the science of Twitter.

Use Twitter for Multiple Business Goals to Attain Real Value

The entire nature of Twitter has changed quite a bit. As more brands address customer service, encourage feedback and build relationships with customers, people are taking to Twitter first to be heard.

A2: Twitter has transformed two-way communication for businesses and online networking for professionals. #sproutchat— Jason Quach (@jasonctquach) October 14, 2015

A2: Involvement in live events – chats, sports, news – is way different than in 08. Sharing others’ content bigger role. #SproutChat— Alan Fleming (@alan_fleming) October 14, 2015

A2 – Twitter today is more about creating experiences –from interacting with a brand for #custserv to the latest #moments launch #Sproutchat— Yogita Malik Arora (@Yogita_M) October 14, 2015

Stand out by Posting Entertaining, Valuable Content Often

Standing out on Twitter means engaging authentically and often. When sharing content, the same article can be posted several times to better reach your audience. Multimedia goes a long way, as does content that’s entertaining and valuable.

A3. My best tip is to tweet the same tweet multiple times with different description. Spread it hourly for new blog posts. #sproutchat— Aaron Lee (@AskAaronLee) October 14, 2015

A3) There’s so much noise on Twitter. Stand out with strong visuals to complement your tweets. #sproutchat— Claire Dalton (@clairedalton) October 14, 2015

A3: Be active and contribute to the conversations that are of interest and you have a qualified view on. Share more. #SproutChat— Alan Fleming (@alan_fleming) October 14, 2015

A3: To stand out, speak your audience’s language. Stop shouting to the masses and get into the head and heart of your followers. #SproutChat— Rebekah Radice (@RebekahRadice) October 14, 2015

Twitter is great because people expect brevity, you HAVE to be direct. #sproutchat— Chris Desadoy (@EliteYouTubePro) October 14, 2015

@SproutSocial A3: Host twitter chats! Custom images/GIFs help. Don’t overdo the selling. #Sproutchat ^Lana— Goodbits (@goodbitsio) October 14, 2015

A5. Don’t be a robot. Writing friendlier descriptions can help maximize reach on Twitter. #sproutchat— Aaron Lee (@AskAaronLee) October 14, 2015

A5. If you are jumping on a trending hashtag, know why it is trending. Don’t jump blind. #SproutChat— Sean (@sspicer1974) October 14, 2015 

Achieve Greater Goals Through Meaningful Connections

Maximize your reach and grow your following by engaging authentically. Maintain a balanced number of updates and conversations. Find Twitter chats with others in your industry, and join in weekly to develop your identity as an expert in that field.

A6. Your Twitter profile is VERY important, pull time into it, have a great photo, awesome bio and killer tweets. #sproutchat— Aaron Lee (@AskAaronLee) October 14, 2015

A6. Make good use of Twitter chats (like this) to build a foundation of Twitter followers. It will grow a strong base for you #sproutchat— Aaron Lee (@AskAaronLee) October 14, 2015

@SproutSocial A6: I always like to use this tip and that is joining Twitter chats to help grow a following on Twitter. #Sproutchat— Wayne Chan (@GTAmissions1) October 14, 2015

A6 Have your eye on contributing and creating value. Build relationships. Don’t get seduced by numbers. #Sproutchat https://t.co/vmWG1Bpqdb— Bob Rothman (@RothmanBob) October 14, 2015

Twitter, like other social networks, is about relationships. Build trust within those relationships, and don’t miss any opportunity to empower a loyal customer to advocate on your brands behalf through social. Brands and individuals alike should focus on build a community instead of a following.

Join Us

Join us tomorrow, Oct. 21, for #SproutChat, as we discuss marketing on Snapchat.

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