If you've been building your email list, you may well like this new development for Adwords.
In essence, any time someone has used the same email to log into their Google account it will match, and ads can be shown to them across Google's network e.g. in Gmail or YouTube.
This is a MAJOR change for Adwords.
I've experimented with the list matching myself, and found that you get around a 60% match i.e. 60% of your list use the same account to opt in as they use to access their main Google Account.
This is going to be a 'must watch' space as CRM lovers and Adwords Pros start to work much more closely.
Want to know more how we at PYB can help? Contact us here!
Official announcement here:
http://ift.tt/1MAc9Dw
Image credit: http://ift.tt/1O24Ben
The post Market to an existing email list using Adwords appeared first on Plus Your Business.
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