7 Ways to Share Your Expertise on LinkedIn

Have you or your company created a helpful resource that displays your knowledge or expertise–a checklist, video, white paper, customer testimonial, survey results, etc.? This is a great way to not only build credibility but also to promote yourself and your company.

But once you’ve created the awesome resource, how can you get it into the hands of people you know and people you’d like to know?

LinkedIn to the rescue!
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7 simple ways to share your resources

1.  Individual Status Updates. Because everyone in your network will not receive or read every status update you post, share your best resources regularly. This also gives people who are new to your network an opportunity to see your best stuff.

2.  Add media to your profile. A well-displayed document on your profile will stop them in their tracks when they are scanning through your profile.

3.  Use the Publication or Project profile sections. These special sections are yours for the asking. Think outside the box here. It doesn’t have to be a publication or project in the truest sense of the word. And you can move these sections to a more visible place in your profile if you really want to grab someone’s attention. Check out my profile for some great examples.

4.  Publish an article. This is the newest way to share your thought leadership. It’s like having your own blog that is shared with your network when you post an article, but it also stays on your profile. Therefore, when people view your profile, they’ll see your expertise on display.

5.  Status update on Company Page. This goes out to your company page followers, and it’s also posted on your company’s home page. See my company page for examples of this.

6.  Post a discussion in a group(s) or share a comment on an ongoing discussion. Remember–these are discussions, not in-your-face marketing. Post a thought-provoking question for which your resource provides an answer. Then share the resource in an attached link.

Keep an eye out for discussions relating to the topic your resource addresses. This isn’t too hard if you focus on groups in your industry or your customers’ industries. When the opportunity presents itself, share your knowledge and your resource.

7.  Comment on someone else’s published article or status update. Find someone else who is sharing information in your area of expertise, and then share your two cents along with a link to one of your resources that relates to the topic.

If you take advantage of these seven LinkedIn features, you will not only help your audience and increase your credibility, but you’ll also increase traffic to your website.

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