With thanks to BrightLocal.com we have an up-to-date view of the reviewscape, and with myself Nick Rink and Priya Chandra running through their latest report in the video with a few extracts I think you would like to know below too:
A few key points:
Below is a glance at how you can interrupt some of the findings.
Awesome if you are looking at building your review presence, and getting more customers through your door.
- Almost 80% of people will read between 2-10 reviews before feeling they can trust a business.
- When judging a Local business on their reviews, 60% of people will pay most attention to overall star rating; and 44% will focus on quantity of reviews.
- Around 85% of people said reviews need to be within the past 6 months to be relevant.
- Almost 85% of people said '3 stars' was the minimum for they would need for choosing a business.
- 94% of businesses said they would choose a business with 4/5 stars, but only 57% would choose them if they have 3/4 stars.
- 68% of people say that positive reviews make them trust a business more. Only 11% say they don't take notice of reviews.
- After reading positive reviews, 71% of people say they either visit the website or call the business.
- 29% said they would recommend a business that was 'professional and reliable'; 22% said they would when they were 'warm and welcoming'.
(the latter is up from 7% 2 years ago!)
All in all, reviews matter. Are you paying attention to them? Get in touch here if you would like to discuss how we can help.
The post Local Consumer Review Survey 2015! appeared first on Plus Your Business.
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