How to Discover Your Breakthrough Idea To Stand Out

Simply working hard isn’t enough to get your idea discovered these days. To make a name for yourself or to be successful in certain industries you need to learn to stand out online and build a following. It’s time to be bold and get your ideas out there in the world.

Dorie Clark’s book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It is perfect for entrepreneurs and people wanting to learn how to find their big idea and become a renegade thinker.

Here are a few sparks to grow your ideas in your mission to stand out:

“Most recognized experts achieved success not because of some special genius, but because they learned how to put disparate elements together and present ideas in a new and meaningful way.”

“You need to be willing to share yourself and your ideas if you expect to advance. Building a strong professional reputation is the best way to protect, and advance, your career. When you’re recognized by others as an authority in your field, clients and employers want to work with you, specifically—and if you do lose your job, you’re equipped to bounce back.”

True thought leaders are driven by asking questions that others have not, and question assumptions others take for granted.Click To Tweet

“Ask yourself: Is there a way you can differentiate yourself from others in your profession? If you’re injecting fresh ideas and energy into the discussion; you’re offering something genuinely different, and that gives you a competitive advantage.”

If you can explain things well and make them relevant to a broader audience, you can become a recognized expert.Click To Tweet

“If you want to make a mark in your field, try to spell out the fundamental principles behind it. Surprisingly often, the central tenets of a field have never been consciously articulated.”

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It is a guide to becoming a recognized expert in your field.

Too many people believe that if they keep their heads down and work hard, they’ll be recognized as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?

Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.

Featuring vivid examples and drawing on interviews with Seth Godin, Dan Pink, David Allen, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate career insurance.

Dorie will be my guest on My Book Club on September 15th at 10 am ET. I’ll be asking her questions about how to become a thought leader and how she build a following around her ideas. RSVP to watch live.

After the Hangout, I’ll add the full video and transcript to this post for easy reference.

If you’ve been pondering what’s next? Or how can I be found in this noisy social media landscape, I hope you’ll join us and take a few more steps on your journey.

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