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Social Media Marketing Consultant - What It Takes to Be One

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What is a social media marketing consultant? You can find a lot of self-proclaimed social media experts and social media consultants online, but those who are real specialists in the field of social media marketing are harder to come by. As a career option, it is not as common as web design or search engine optimization (SEO). The ease of social networking and publishing blogs online today provides the impression that there is a bigger number of qualified and experienced consultants than there really is.
Although there is currently a dearth for social media marketing experts today, there are lots of job opportunities in the market. After all, almost all businesses with online presence, especially those that are, in one way or another, involved in it, are in need of one. Unfortunately, a lot of those who have relevant experience, tend to overstate their current skills and abilities. For one, the job entails more than just experience and knowledge in the set up of accounts for blogging sites and other social network sites like Twitter and Facebook.
So what does it take to be a social media marketing consultant? A keen understanding of social content planning and the personas involved is of primary importance, as well as sufficient social network research and development work. The job also requires some experience in social content promotion, actual SEO, and social monitoring and analysis of relevant reports and insights. Although possible, it is not very likely that a kid just 3 or 4 years out of college can have that much experience.
To be a specialist in the field of social media marketing, the right training and sufficient experience are required. Even without actually holding a formal job as one, relevant experience can be obtained through various ways. Here are some of them:
* Actual document experience on a blogging or personal site
* Becoming a super user with social networking applications
* After having acquired the basic skills, offering free services to small businesses or non-profit organizations, or you can start marketing a personal site
* Active on and offline participation on networks that are relevant to your niche or focus areas which may include particular industries, demographics or geographical units
When searching for jobs you may be qualified for, it will greatly help to highlight your skills and competencies with samples of your work, and include them in all your profiles with various social network sites. If you do not have samples of actual work you have done yet, you can offer sample audits of companies that you intend to work with. You can also provide your own insights on the work of others.
Whether you intend to work for an employer or to manage your own social media marketing consulting business, it is important to keep on learning as the field is too dynamic and changes can happen often and quickly. The job of a social media marketing consultant can be very lucrative, but it will all depend on the quality of work you can offer, and the results you can deliver to your clients.
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Article Source: http://EzineArticles.com/6516458


Do You Need to Hire a Social Media Marketing Consulting Firm?


When it comes to marketing your business online, there are a good number of options that you can go for. However, there are only two basic options you need to decide on: whether to do it yourself or pay someone else to do it for you.
Making up your mind on this matter will help you determine how your business would go in a lot of ways. For example, opting for doing stuff yourself offers a lot of learning experience for you. On the other hand, however, you will lose a lot of valuable time that you could've used to make more money instead. By leaving your venture to the experts, on the other hand, you'll easily see a good amount of improvement, popularity-wise especially if you chose the right internet marketing firm, for example. It can also cost you some money as well, however.
Of course, if you're quite torn with these, you can always cut corners and do what most other folks do: they choose which specialties to focus on and pay for the others that they don't think they can handle well. One common example here is social media marketing consulting. People pay for this service because it is something highly beneficial, so investing in it can be a wise choice.
The great thing about this is that, once you've learned the ropes, you can now go on your own. Unlike other services like web development, this particular service is educational, profitable, and easy to learn. So, spending a little on it always proves to pay off very well.
By subscribing to a social media marketing consulting agency or firm, you can learn a good amount of stuff. You'll make a better call whether to use Twitter for your promotions and how to properly execute a Facebook marketing campaign. Learning about other helpful social networking sites is another perk you can enjoy from this service.
This is why if you're considering investing on your marketing ploy, going for something that will benefit you in a lot of ways. Social media marketing consulting is one of these, so don't hesitate to try your luck out. Just remember to only go for reputable companies, though, so you won't get ripped off by someone pretending he's an expert on something that you could've easily learn by yourself through the free tips available online.
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Article Source: http://EzineArticles.com/5197548


When to Hire a Social Media Marketing Consulting Firm

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Social media marketing consulting is what you need to do when you are time-strapped and you can't do the social marketing yourself. We all know how important it is to market your business online making use of all the tools and resources available. One of the very best of these tools are social media sites - networking and bookmarking sites. These sites receive millions and millions of web traffic every single day. The good thing about social traffic is that it's pretty easy to find your targeted customers in them. Since social media sites are built on the profiles of people which often contain their interests and hobbies, it's not too difficult to find the profiles of those who might be interested in the product or service being offered by your online business.
Running and building a business online can really get your hands full. In most cases, there are those things that just can't be accomplished no matter how hard you work. With that said, you will have no choice but to outsource some of the tasks your business needs. You have to get the services of outsiders to get these specific jobs done for you. Among the safest tasks you can outsource are your SEO strategies. It is no secret that social media marketing is very time-consuming. The biggest chunk of the resources you need to invest in it is TIME. So if you are a very busy individual, it's just something that you cannot afford to do. This is why a marketing consulting firms are out there to help you out.
If you have the time to do the social media marketing yourself but you just don't know how to do it or where to even begin, a consulting firm could also help you out. The firm doesn't have to do the marketing for you. They will only show you how you should do it - plans, strategies, and execution.
So there are basically two scenarios when you should hire a consulting firm: When you are too times-strapped to do it yourself, and when you can do it yourself but you just don't know how. Either way, you need the help of a consulting firm.
The question now is who should you hire? There are literally thousands of social media consulting firms out there. It can be difficult and frustrating trying to pick one from them. To help you out in choosing the appropriate firm, take note of the following tips:
  • Does the firm have a specialty service? For instance, do they focus on social networking sites or on social bookmarking sites? There's a huge difference between networking and bookmarking.

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  • Experience. Generally, the longer the firm has been in operation, the better they are in what they do.

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  • Customer reviews. Don't forget to read reviews written by customers who previously or currently employ the services of the firm.
A social media marketing consulting firm can do wonders for the growth of your business. That is of course if you choose and hire the right one.
Are you looking for more information regarding David Skul You can visit the 5280Creative Website to find Social Media Marketing and Management today!
Article Source: http://EzineArticles.com/6486811

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