How to use the power of notifications to get people’s attention.

Your notifications are the weapons of marketers in the new battleground for your attention.
(That is my most Ryan Hanley style quote, ever!)

Your notifications so often get your attention first, then your Stream.

Your notification layer (on a mobile) is the like the in-box used to be in the late 90's. Back then it was all email. No apps. Nothing but email.

Knowing how to get into someone's new 'in-box' is essential.
This is where people should be shifting attention once they've learned to get engagement.

How do they sustain the relationship? And stay top of mind?

That is where notifications come in.

And why I've been testing out the new way of requested an opt in to collections, and then asking people to tell me if they have - hence making it easier to track engagement vs. using e.g. opt in circles. More on this soon...

 

The post How to use the power of notifications to get people’s attention. appeared first on Plus Your Business.

from Plus Your Business http://ift.tt/1KrhrmD