How to Accurately Measure Your Social ROI

The visibility of social media in organizations continues to grow every year, as do the budgets and resources allocated to it. Inevitably, this focus from leadership also increases the need to measure and report on the impact that social is having on the business.

If you’re aiming for more accurate analytics to prove your social ROI, you’ll eventually have to deal with ‘Dark Social.’

‘Dark Social’ is the term for traffic that comes to your site when people share a link through email, online chat, or other channels—as opposed to sharing it directly through social networks.

While this should still be considered as social sharing, this traffic will often show up in your analytics as “direct referrals” because of the way the links get shared. This can make it difficult for you to accurately attribute a lot of traffic to its real source.

Join us for an upcoming webinar that will shed light on ‘Dark Social’ and how to accurately measure and track social, featuring industry experts from Harvard University, Marketo, and Hootsuite.

You’ll learn about:

• Dealing with measurement and reporting challenges of site visits that can’t be attributed to an actual source
• The evolution of social media attribution strategies and tactics—and future trends
• Effectively measuring social activity across multiple social media channels

Accurately Measuring Your Social ROI

Date: Thursday, July 16, 2015
Time: 8 A.M. PST | 11 A.M. EST | 4 P.M. BST

Register for the webinar

For those in the APAC region:

Date: Tuesday, July 21, 2015
Time: 10:00 A.M. Singapore Standard Time | 12:00 P.M. Australian Eastern Standard Time | 2:00 P.M. New Zealand Standard Time

Register for the webinar (APAC)

Webinar Speakers

Heidi Bullock
VP, Demand Generation Marketing, Marketo
@HeidiBullock

Heidi Bullock is the Vice President of Demand Generation Marketing at Marketo. She has over 10 years of B2B marketing experience in high tech companies. Her expertise includes product positioning, brand strategy, product marketing, and demand generation.

Mike Petroff
Digital Content Strategist, Harvard University
@mikepetroff

Mike Petroff is a Digital Content Strategist at Harvard University where he supports the strategy, creation, and curation of content for Harvard University’s online presence and channels. He also plays a primary role in managing the vision and delivery of the University’s digital and social media presence, and is active in connecting the higher education community through events and online communities.

Kemp Edmonds
Solutions Consultant, Hootsuite
@KempEdmonds

Kemp Edmonds works for Vancouver-based Hootsuite as Lead Solutions Consultant. He speaks to audiences on the politics of social networks, online communications, digital law, and culture. Kemp is a Board Member of Social Media Club International; the largest professional organization of its kind. His passion for people, technology, and education enables his work. He can be found blogging on kempedmonds.com, chopping wood on small islands in the Howe Sound and documenting life with his wife and son.

Rob Begg
VP Enterprise Strategy, Hootsuite
@rbegg

Rob Begg is Hootsuite’s VP Enterprise Strategy. He works with Hootsuite’s customers, partners and team to help figure out how social business, product and strategy all come together for enterprise companies. Rob often speaks on the how social business is evolving for enterprise companies and loves to hear stories on how other businesses are scaling social in their organization.

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