Are you a local business that gets reviews? Reviews can be very powerful to draw in new customers. Recent studies have shown that 88% of people trust online reviews as much as personal recommendations. That’s HUGE!
Also Reviews show up much more prominently on mobile devices which is when people are near your location. Allowing people to leave a review for your location on Facebook is a good idea and gives social proof to potential customers. Here is everything you need to know about Facebook Reviews.
1. How to Enable Reviews or turn them off
The Ratings and Reviews feature (where you see the star rating on the main Facebook page) is available when your page is categorized as a Local Business and has a physical address. By default, reviews and star ratings are displayed. However, you can change this setting if you’re in the Local Business category and don’t want to show your ratings and reviews.
Enable or disable reviews on your Local Business page.
To make sure this feature is enabled, go to the About tab, find the Address section and click Edit next to the address. You’ll see a map with your address.Check the box next to Show Map, Check-Ins and Star Ratings on the Page. To turn the reviews off you can uncheck that box.
2. Responding to Reviews
As a Page owner, respond to the reviews by either Liking the review or posting a comment. Do this for both positive and negative reviews.
Respond to reviews3. Deleting a Negative Review (Spoiler Alert: You Can’t)
Many Page owners wonder how they can delete a negative review. In general, this is not a good practice – it’s better to respond to a negative review so that people who are looking at the reviews see that if there is a problem with your product or service, you care enough to correct the situation.
Only a the owner of the review can delete the review.
If you have a negative review, respond thoughtfully and try and take the situation offline (ask if they can give you a call or send an e-mail). If you correct the situation, you can always ask the reviewer to post an update or even edit or delete the review.
Remember that reviews can be an indication of a real problem in your business if you are getting too many negative reviews. Look at negative reviews as an opportunity.
If you don’t want reviews to display at all, you can uncheck the box to display reviews but all the reviews that you have received will still remain if you enable them again in the future.
4. Reviews and Featured Videos
When you enable Reviews and the Map on your Facebook Page, the map shows up in the about section on the left sidebar along with the reviews.
Reviews and map shows up on the left sidebar
When you have the map enabled, you can’t have a Featured Video that shows up in your About section on your left sidebar. So that is one downside is that your Featured Video doesn’t show up as prominently but it’s much better to make it easy to find out your location.
Take a look at this quick video tutorial I did on Facebook Reviews.
Hot Tip – How to Enable Reviews and Star Ratings on Your Faceb…Are you a local business who would like to have reviews and star ratings enabled on your Facebook Page? Here are the two steps you need to get that started plus a few extra helpful tips! Also make sure you check out our tips for local businesses on Facebook here: http://ift.tt/1rurhGB – Andrea
Posted by Social Media Examiner on Tuesday, July 7, 2015
How about you? Are you using Reviews on Facebook? How are they helping your business? Share your thoughts in the comments below!
The post Everything You Need to Know about Facebook Reviews appeared first on Andrea Vahl.
from Andrea Vahl http://ift.tt/1Kbty4a
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