25 B2B Social Media Statistics About Platform Usage

The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C. Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for.

Do these stats reflect your usage of these platforms? Share your thoughts on Twitter with #b2bstats or in the comments below. You can also tweet any of the stats with the link after each one.

• 88% of B2B marketers use LinkedIn (Tweet this stat)
• 41% call LinkedIn their most important platform (Tweet this stat)
• 80% plan to increase their use of LinkedIn (Tweet this stat)
• 71% want to learn more about using LinkedIn (Tweet this stat)

• 88% of B2B marketers use Facebook (Tweet this stat)
• 36% say their Facebook marketing is effective (Tweet this stat)
• 30% call Facebook their most important platform (Tweet this stat)
• 53% plan to increase their use of Facebook (Tweet this stat)
• 57% want to learn more about using Facebook (Tweet this stat)
• 75% have run paid Facebook ads (Tweet this stat)

• 83% of B2B marketers use Twitter (Tweet this stat)
• 19% call Twitter their most important platform (Tweet this stat)

• 77% of B2B marketers have a company blog (Tweet this stat)
• 57% say blogging is their most important content (Tweet this stat)
• 56% have a mobile optimized blog (Tweet this stat)

• 61% of B2B marketers use Google+ (Tweet this stat)
• 55% of B2B marketers use YouTube (Tweet this stat)

• 39% of B2B marketers use Pinterest (Tweet this stat)
• 41% plan to increase their use of Pinterest (Tweet this stat)
• 38% want to learn more about using Pinterest (Tweet this stat)

• 26% of B2B marketers use Instagram (Tweet this stat)
• 40% plan to increase their use of Instagram (Tweet this stat)
• 39% want to learn more about using Instagram (Tweet this stat)

• 24% of B2B marketers use Slideshare (Tweet this stat)
• 43% plan to increase their use of Slideshare (Tweet this stat)

Photo credit: Flickr

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