Social media data helps companies across different industries evaluate the success of their marketing efforts. But top players in the tech industry take it one step further: in addition to using social data to measure key results, successful tech companies use this data to inform their future marketing decisions.
We’ve benchmarked key social media data points for the world’s top tech companies—and the results could help you take your company’s social results to the next level.
Join our exclusive webinar to be among the first to see the key findings of Hootsuite’s Technology Industry Benchmark Report—and learn how to use social data to gain deep insights into your customers, competitors, and industry.
Putting Social Data to Work in the Tech Industry
Date: Wednesday, May 13, 2015
Time: 8am PT / 11am ET / 4pm BST
The webinar features real-life case studies from tech organizations, and will show you:
- How to use social listening & analytics to stay ahead in the fast-paced tech industry
- Key findings from our tech industry benchmarking report—including hardware, software, wearable tech, and other segments
- A breakdown of the most important social media metrics across the global tech industry—including sentiment and geographic breakdowns
Can’t make the webinar at the times above? Not to worry: we will go over the key results of Hootsuite’s exclusive report once again at the times below.
Putting Social Data to Work in the Tech Industry
Date: Wednesday, May 20, 2015
Time: 10am Singapore / 12pm Sydney
About the speakers:
Senior Manager, Social Media Marketing, Genesys
@RachaelRoyds
As the Senior Manager of Social Media Marketing at Genesys, Rachael plans, develops, and implements the Genesys social media strategy including content and advertising. Rachael brings over 10 years of experience in consumer, non-profit and business-to-business marketing both in lead generation and communications. She came to Genesys via the SoundBite Communications acquisition in July 2013 where she was responsible for the strategy, production and execution of SoundBite’s marketing programs. She previously held marketing roles at Arrow Electronics and Comcast Cable. Rachael graduated with a Bachelor of Media Arts degree from Emerson College. Follow her @RachaelRoyds.
Product Marketing Manager, Hootsuite Analytics
@bpcockerell
Ben Cockerell is the Product Marketing Manager for Hootsuite Analytics. He is formerly the Director of Marketing at uberVU, which was acquired in 2014 by Hootsuite. With a marketing background in social data, content marketing, and creative services, Ben brings both passion and a diverse experience-set toward accomplishing the goal of educating and empowering enterprises of the business value of social data analysis.
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