Do you know of a Facebook Page that has the perfect fit of Fans for what you are offering? If you are running Facebook Ads, you can target that group with a Facebook Ad.
Not all Facebook Pages are available as a target. All you need to do is to go to the Interests section of your Facebook Ad and start typing in the Page name. If it “matches” then the Page name is available as a target and your ad will be shown to the Fans of that Page.
The Page may or may not be available and it’s not always the size of the Page that makes the difference. Typically Pages with more Fans are able to be targeted but in this example, Choice Magazine has less than 5,000 Fans and I’m able to target those Fans with this ad.
How do you find good Pages to target? Take a look at my post on how to use Facebook Graph Search to find your perfect audience.
And you can watch my video to see targeting live in action.
Hot Tip – How to Dive Deeper into Facebook Ad ReportsAre you looking at the right metrics when you run your Facebook Ads? Find out what’s really working for you when you dive deeper into the Facebook Ad Reports. Get more tips in this article on our site: http://ift.tt/1uxxoi5 – Andrea
Posted by Social Media Examiner on Tuesday, May 19, 2015
If you want a deeper dive into Facebook Advertising, join me in my Facebook Advertising Secrets Course!
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from Andrea Vahl http://ift.tt/1EjWK30
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