The giant Google said "fee-Fi-fo-fum" - but only to one Android device, Comcast and Time Warner are too big to succeed, a growing disaffection with Silicon Valley, "Mobilegeddon" arrives, YouTube turns 10, Facebook changes its News Feed (no, really!), Twitter allows you to be DM'd by users you don't follow, a 5-minute major for Periscope and Meerkat, Gett gets what Uber doesn't, defining "public," the state of storytelling in the age of the Internet and more, it's This Week in Digital.
A roundup of relevant links affecting our industry.
Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Please subscribe - either to our full feed or just to this newsletter to keep up to date on developments.
If you’re on Flipboard, you can get these links and more by subscribing to the This Week in Digital Magazine.
Industry
- Google announced Project Fi, its wireless network for the Nexus 6 phone (an Android device). The service, a hybrid of LTE networks from T-Mobile and Sprint as well as wifi, is a low-cost alternative that includes free calling and texting, and charges $10 per GB of data. And if you don't use an entire GB of data, you're refunded the difference. (Official Google Blog)
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- More on what Fi means for consumers. (re/code)
- Comcast plans to drop the Time Warner deal amid likely delays, questions and opposition from regulators. (Bloomberg)
- Between the European Union's Google smackdown, the Zuckerberg privacy battle and what some see as overvalued start-ups, are we falling out of love with Silicon Valley? (Quartz)
- The U.S. Office of Government Ethics has issued social media guidelines for federal employees. It's a good idea for enterprises to do the same. (OGE, ComputerWorld)
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- Here's an excellent resource on social media policies from hundreds of companies. (Social Media Governance)
- In the 9th edition of the Deloitte Digital Democracy Survey, it was found that social media is an important and growing source of news for Millennials. (Deloitte, Quartz)
Platforms
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- "Mobilegeddon" arrived on Wednesday, as Google changed its search algorithm to favor companies that have mobile-optimized sites. (WSJ Digits Blog)
- Google is also changing the display of sites in mobile search to include the site name and breadcrumb path rather than URLs. (Search Engine Land)
- You can determine whether your site passes the test on this mobile-friendly test site. (Google)
- As we all know, Google+ is being dismantled into its more popular parts. Here are five reasons that it didn't work out the way that Google had hoped. (Forbes)
- Happy Birthday, YouTube! The video sharing and search site turned 10 this week. Here's the first video ever posted on YouTube. (The Economist)
- Yahoo
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- That Microsoft / Yahoo deal from last week? Here's a handy FAQ about it. (Marketing Land)
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- Facebook's new Android caller ID app Hello is a call screening tool on steroids. (TechCrunch)
- Facebook is changing its News Feed algorithm (surprised?) so you'll see fewer repeat posts based on what your friends have liked. It's designed to allow users to see more posts from close friends. Of course, this means that brand pages may be negatively affected. As if it wasn't hard enough to get your posts in front of people. (Facebook)
- Video views are up to 4 billion per day on Facebook. Note to self: remember to make all of my content auto-play. (re/code)
- WhatsApp now has 800 million monthly users - and may have 1 billion by the end of 2015. (WSJ Digits Blog)
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- Twitter is getting more serious about combating abusive and violent behavior, as they introduced new policies and a product feature that will identify abusive tweets and limit their reach. (Twitter)
- Search results on the web will have an expanded view with tabs, according to tests Twitter is running. (Venture Beat)
- Users can now receive direct messages from anyone, regardless of whether or not they're following them. Don't worry, it's opt-in. (Twitter, TechCrunch)
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- Using Instagram for brands can be a bit of a manual effort - unless you're using some of these 13 tools for managing Instagram. (PR Daily)
- Periscope / Meerkat
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- Well, that didn't take long: the NHL has officially banned Periscope and Meerkat. If they want to catch perpetrators, that's a lot of hockey they're going to have to watch live. (Mashable)
- There are way too many social media management tools out there - and they'll all tell you they're better than the next. Here's a breakdown of the most popular. (Venture Beat)
Collaborative Economy
- In the midst of upheaval and disruption from upstarts like Etsy, Uber and Airbnb, Jeremiah Owyang does an excellent job categorizing the six strategies that companies can take to lead the collaborative economy. (Web Strategy)
- Gett provides an alternative to the surge pricing of Uber. Their strategy? They pay drivers more when demand is high, but they don't charge customers more. (Fast Company)
Content
- Area Company Relies on Satire Site for News: The Onion has its own in-house agency that works with brands and makes them funny. (Content Marketing Institute)
- BuzzFeed deleted certain editorial-side articles after advertisers complained. Does this signify the beginning of the end of the church and state relationship of journalism and advertising? (New York Times)
- Believe it or not, content can be used to fuel the growth of a company. Here are examples of certain startups that are relying on content - in some cases print publications - to help grow their businesses. (Contently)
Have you got your ticket yet for Content Marketing World 2015 in September? Thousands attend this signature event for the content marketing industry - you can register here.
[Disclosure: affiliate link]
Audio
- Norway will become the first country to shut down FM radio, reported the appropriately-named Radio.no. That's strange; we would have predicted the demise of AM radio beforeFM radio. (The Verge)
Metrics / Measurement / Data
- If you missed the webinar on Google Analytics for PR Professionals, it's available as as replay here. (SHIFT Communications)
Privacy / Security / Legal
- The FBI pulled a security expert off of a United flight, fearing that he was going to hack into the plane's systems after a questionable tweet. Security can't be overestimated these days, and with the fears of personal data access through the Internet of Things, it's understandable why they'd take that step. (CNN Money)
- There's alternatively so much debate about privacy and so much ignorance of what we put online. But just what is considered public? (Medium)
When You Have the Time: Essential Watching / Listening / Reading
- We live in a fascinating time when so many different forms of content are available to us so inexpensively and so ubiquitously. The state of storytelling in the Internet age may interest you. (Medium)
- Do you have too many contacts across too many address books? Maybe it's time to clean them up. (WSJ)
- You might be surprised at eight habits of curious people. Only the truly curious among you will click through. (Fast Company)
Image credit: YouTube
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This post appeared first on scottmonty.com
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