Buzzworthy Content: How Sports and Entertainment Brands Can Win Big with Social

For brands in the Sports and Entertainment industry, digital content—and the social networks used to promote it—are a clear path to victory.

From creating appealing digital advertising packages, to monetizing online-only content to drive revenue, Sports and Entertainments brands know how to use social media to draw a crowd.

To discuss some of their best tactics, we’ve asked social experts from Disney Theatrical Group and Mr Green Online Casino for a no-holds barred-webinar on the power of leveraging social media in Sports and Entertainment:

Benefit from the Buzz: Social Media Strategies in Sports & Entertainment

Date: Thursday, March 26th

Time: 8am PT/ 11am ET/ 3pm GMT

Highlighting social media strategies that work, the webinar shows you how to:

• Create unique digital-only experiences to better engage your fans—and generate greater loyalty


• Measure the impact and reach of your social activity—and use these insights to gain a deeper understanding of your customers’ behavior


• Monitor social buzz and capture reviews to improve your products, content, and customer experiences

Save your spot

Can’t fit the webinar into your schedule? You don’t have to miss out! Register and we’ll send you a link to the replay once it’s ready.

Event Speakers

Greg Josken

Digital Marketing Manager, Disney Theatrical Group

@gvjosken

As Digital Marketing Manager at Disney Theatrical Group, the stageplay and musical production arm of The Walt Disney Company, Greg is responsible for growing an active online social community of over 2.5 million users worldwide. He oversees all digital and social strategy for multiple social platforms, including Broadway’s largest Facebook page, to build community, improve brand awareness and drive revenue.

Heather Cooper

Social Media Manager, Mr Green Online Casino

@hthrcpr

Heather has eight years of experience in social media management, having worked with dozens of leading brands. Today she manages the global social media strategy for Mr Green—one of Europe’s leading casino brands in the booming e-gaming space. Her team specializes in the delivery of engaging social media content, localized in eight languages across 12 countries. From integrating customer support into community management to driving acquisition and retention of players, she has established social media as a key channel for driving the business forward in a big way.

Kemp Edmonds

Solutions Consultant at Hootsuite

@KempEdmonds

Kemp Edmonds works for Vancouver-based Hootsuite as Lead Solutions Consultant. He speaks to audiences on the politics of social networks, online communications, digital law and culture. Kemp is a Board Member of Social Media Club International; the largest professional organization of its kind. His passion for people, technology and education enables his work. He can be found blogging on kempedmonds.com, chopping wood on small islands in the Howe Sound and documenting life with his wife and son.

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