With Facebook’s algorithm changes, it’s likely that social media managers and content marketers at your organization already have a lot of time invested in creating a Facebook strategy from scratch, or updating the existing tactics. Meanwhile, the question of when to post is just as important as what to post. Knowing how to schedule Facebook posts to appear on your followers’ News Feeds at the right time is a best practice for anyone managing a Facebook Page, profile, or group.
Situations may occur where the ability to schedule Facebook posts can come in handy. You may be planning a vacation; your content manager might have a list of 100 content pieces waiting to get Facebook attention; or maybe you have an early morning product release announcement. Plus, seeing how many Facebook posts you have scheduled is important to avoid overwhelming your Facebook audience with too much content.
We will discuss 3 ways you can schedule Facebook posts with Hootsuite, as well as how to review your scheduled Facebook posts, to help you provide the best Facebook experience for your audience.
How to schedule Facebook posts with Hootsuite
1) Manually schedule Facebook posts
Scheduling Facebook posts with Hootsuite is as simple as following the 7 steps below:
Step 1: Click “Compose Message”
Step 2: Type your message and if you need to include a link, use the URL shortener
Step 3: In the left hand box, select the Facebook profile(s) from the profile picker
Step 4: Click the calendar icon
Step 5: From the calendar, select the date for the message to be sent
Step 6: Select the time for when you want the post to be scheduled for
Step 7: Click “Schedule”
This Facebook scheduling option allows people who are looking to send a Facebook post a later date. If you need to send out a message the follow morning, but don’t want to wake up at the crack of dawn just to hit “Post,” you can leverage the manual scheduling route to avoid the dreaded early-morning alarm.
2) Schedule Facebook posts in bulk
Scheduling Facebook posts in bulk allows those people who have a healthy content calendar to schedule their content on Facebook in advance. This allows you to avoid the “I don’t have enough content on Facebook” dilemma.
3) Schedule Facebook posts at optimal times
Planning out exactly when the most optimal time to publish your Facebook posts can be stressful and very time consuming. When you use the Autoschedule function, you are leaving the stress and time up to Hootsuite (don’t worry, we don’t mind). This allows you to go on about your day, knowing that Hootsuite has your back when it comes to your Facebook posts sent out at the most optimal time for your followers.
4) Make sure to review your scheduled Facebook posts
Once you’ve scheduled all your Facebook posts, you can still review and revise your scheduled Facebook posts under the publisher view (on the left hand side above Analytics). This options provides you with the ability to edit any spelling errors, or change the times your messages are scheduled for.
To review how to schedule Facebook posts watch this video:
Start scheduling your Facebook posts with Hootsuite.
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The post Leave the Stress to Us: How to Schedule Facebook Posts to Save Time appeared first on Hootsuite Social Media Management.
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