Social media ad spending has been a huge topic of discussion all year. As the industry continues to grow, so to do the budgets of marketers attempting to capitalize on the growth. Even smaller social sites are upping their advertising offerings to cater to the market. An infographic from Invesp.com analyzes the past and future of social media ad spending.
Perhaps the broadest prediction about the future is the huge increase in revenue the industry will see. Revenue is predicted to increase more than 194 percent by 2018, pushing the industry above $15 billion.
Mobile social revenue rates were already $1.5 billion in 2013, and by 2018 they are expected to hit about $7.6 billion. That’s an impressive, but attainable, growth rate of 38.3 percent. And the mobile market has been booming this year.
When it comes to spending per user, there will be increases across the board. Between 2013 and 2015, U.S. spending will increase from $26.05 to $39.89. Asia-Pacific will see a $4 increase. Worldwide spending per user will increase from $5.14 on average to $7.98 on average.
To see the estimated international growth, ad budgets for Fortune 500 companies and how Facebook’s ad metrics will grow in the coming years, view the infographic below.
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