Did the New LinkedIn Wreak Havoc on Your Profile?

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Do you think the changes to your new profile are simply cosmetic? Wrong!

Female Driver Making Phone Call After Traffic Accident

Do you think LinkedIn had your personal best interest in mind when they revised how your profile looks or works? Sorry. Think again.

Simply stated, LinkedIn hurt the effectiveness of your profile.

I apologize for being the bearer of this bad news, but I do have some good news. Within 15-20 minutes, you can take these five simple steps to update your new profile so it works just as well as the old one—maybe even better.
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Five steps to dramatically improve your new LinkedIn profile

Your profile photo is no longer a large square that is placed way over to the left. It's now a smaller circle (so you may need to crop your photo differently), and it's almost centered on the page. This means your photo is catching more people's attention.

Screen Shot 2017-03-16 at 2.12.19 PMThis recent article from LinkedIn will help you make the necessary changes: "LinkedIn Profile Photo Tips: Introducing Photo Filters and Editing."

Your Headline is also almost centered and is one of the few sections of your profile that isn't collapsed—which means it has increased importance. This may be the perfect time to revise what I consider to be the most important 120 characters on your profile for search ranking and clarity.

For help with your Headline, download my free, three-page worksheet The Definitive Worksheet to Optimize Your LinkedIn Headline. Be warned that I haven't had time yet to revise the graphics for this worksheet to reflect LinkedIn's new look, but the strategies are still spot on.

Your Intro, a brand new term on LinkedIn (the first approximately 200 characters of Screen Shot 2017-03-16 at 2.14.06 PMyour Summary), needs to give the reader your most important information and work in tandem with your 120-character Headline above.

I am partial to including whatever contact information you feel comfortable sharing in your Summary. After that, make the spaces count, because very few people are going to click See more if they haven't found your profile relevant or interesting up to this point. In the past your complete Summary was displayed, but now it's collapsed until the reader clicks See more.

Your first Experience entry is now the only experience entry on your profile that is not collapsed. This means it better be really good because it may be the only one anyone reads.

Screen Shot 2017-03-16 at 2.17.42 PMTo improve the Experience entries on your profile, check out Does the LinkedIn Experience Section of Your Profile Impress Anyone?

Again, be warned that the screen shots represent the old profile format.

Your subsequent Experience entries are now collapsed and may no longer be read as frequently as they were with the old profile layout. The critical strategy here is to use all 100 characters of the Experience Title fields to not only display your job title but to also highlight specific skills you used in that job.

The cleanest way to do this is to follow up your title with something like this: (Specializing in ______, ______, ______). Repeat this process for all titles in your Experience section.

In addition to clarity, a further benefit is that the LinkedIn search ranking algorithm gives extra weighting to words included in the Experience Title fields.

It's important to get these profile changes done soon, because you never know how soon the right people will start checking you out.

I want to thank my recent one-on-one LinkedIn consulting client John Schneider for allowing me to showcase some of his updated profile sections.

In the next few weeks I am offering a limited number of one-hour individual LinkedIn consulting sessions for just $175. This is 50% off my regular hourly consulting rate.

Let me help you enhance your profile and develop a winning LinkedIn strategy.

Our one-hour session will be via phone and screen share. Prior to our session, I will analyze your profile and email to you a marked up copy of it. Click here to schedule your session.

Here is the recommendation I received from John after our time together:

"I decided to engage his consulting services to review and make recommendations for my LinkedIn profile and for how I use LinkedIn. Wayne is very generous with the information he shares and provided me with several excellent insights. I immediately started using his recommendations, and I look forward to seeing the results in the upcoming weeks."

I look forward to helping you upgrade your profile and use LinkedIn to exceed your 2017 goals.

The post Did the New LinkedIn Wreak Havoc on Your Profile? appeared first on Wayne Breitbarth.


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Study: Facebook Native Videos Perform Better, Content First Marketing and More: The Social Scoop 3/17/17

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Greetings, ~Contact.FirstName~!

I just shared this amazing compilation of the latest Facebook Live & Video Streaming Stats & Facts on my Facebook Page, including:

  • Facebook users gaze 5x longer at video content than static content
  • 90% of Facebook viewers think video quality is the most important aspect of Facebook Live videos.
  • 85% of Facebook videos are viewed without sound. (All the more reason to design your videos for sound-off. Use captions & lower thirds. Check out the fabulous app Animoto.com & enter code ‘marchgladness’ for 20% off!)
  • Mobile and tablet shoppers are 300% more likely to view a video than laptop/desktop users. (Woa!)

Facebook Live Video Stats, Facts & Resources from Mari Smith

The Most Effective Ways to Use Facebook Live

Did you catch the Facebook live show I did with Wirecast this week? We had a great turnout and pushed the envelope with tech! Here’s the instant replay:

Meet Me In San Diego? Special Facebook Event, March 25th

If you’re coming to Social Media Marketing World 2017 on April 22-24 (and/or you live in the So.Cal. area!)… come join me the day after for a fabulous half-day event with a small group, Facebook Business Briefing & Brunch with Mari Smith & Friends – March 25th, San Diego, CA. Tickets are going fast, we’d love to see you there.

Meet me in America’s finest city, San Diego, California – and get the very latest inside scoop on Facebook marketing, ads, campaigns & social media marketing techniques.

Come learn what’s working today on Facebook ….discover what Facebook insiders know and the very best performing businesses recommend to skyrocket your success on Facebook and Instagram.

Facebook Business Briefing with Mari Smith

This Week’s Top 3 Articles

1. Study Proves: 1055% Higher Share Rate on Facebook Native Videos via Quntly.com

If there was ever any doubt about whether to post YouTube or other video links vs. native Facebook uploads on Facebook, this in-depth study shows you hands-down that you need to be uploading native videos! You’ll get way more reach, higher engagement rates and more shares. (Along with Facebook Live, remember you can create amazing professional quality videos using Animoto!)

2. Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing via CMO.com

My friend Joe is one of the sharpest minds in the marketing arena. Check out this highly informative interview with Joe Pulizzi, founder of The Content Marketing Institute, where he talks about how content marketing is at the top of the 2017 CMO agenda, it’s forecast to be a $300-plus billion industry by 2019, and why publishing is the future of marketing.

3. 5 Brand Building Best Practices to Focus on in 2017 via JustCreative.com

A strong brand communicates trust and credibility to customers. Check out this post for five top branding tactics for getting your branding strategy right. With millions of businesses striving for brand recognition, it’s important to invest proper resources and efforts to really stand out.

Meet Mari Around The World!

I’m delighted to be booked to speak at so many fabulous events around the country and the world. Several more events are now confirmed since last week; I’d love to meet you in person at any of these events!! ?

  • Social Media Examiner’s Social Media Marketing World 2017, San Diego, CA March 22-24 (Virtual Tickets also available)
  • NEW!!! FACEBOOK BUSINESS BRIEFING + BRUNCH with Mari Smith & Friends, San Diego, CA – March 25 (Immediately following SMMW17, limited to 35 attendees)
  • Social Media Summit, Dublin, Ireland – April 11-12 #SMSummitIRL
  • Special Facebook Event in San Francisco – April 18-19
  • Arbonne‘s Global Training Conference, Las Vegas, NV – April 20-22
  • Marketo’s Marketing Nation Summit, San Francisco, CA – April 23-26 (featuring Queen Latifah & James Corden!)
  • International Bowl Expo, Nashville, TN – June 18-20 (featuring Shaquille O’Neal!)
  • Unbounce’s Call To Action Conference, Vancouver, BC, Canada – June 25-27
  • Mayo Clinic Social Media Network Member Conference, Scottsdale, AZ – Dec 11-12
  • …more dates and cities to follow!

Social Media Summit Ireland Mari Smith

That’s all for this week’s issue of The Social Scoop. I hope you have an amazing weekend and week ahead!

Cheers,
Mari

The post Study: Facebook Native Videos Perform Better, Content First Marketing and More: The Social Scoop 3/17/17 appeared first on MariSmith.com.


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#SproutChat Recap: Networking on Social

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Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. So what are norms for arguably the most social professionals, social media marketers and community managers? In addition to following best practices for connecting, what are the best ways to keep track of all those connections?

In this #SproutChat, networking guru and Sprout All Star Amelia Tran joined us to share etiquette tips, best practices for transitioning an offline relationship online and how to keep in touch with valuable connections.

Networking on Social Should Be Approached With an Open Mind

In the same way you would approach networking in person, approach forming relationships online with a genuine attitude and open mind. Take advantage of the open nature of social networks and do your research to find connections that could be mutually beneficial. Mimic the nature of the social channel, i.e.: more casual with Twitter, more formal with LinkedIn.

Find the Best Social Network to Connect With Your Industry

Twitter’s openness is attractive to many social media professionals. It’s the most accessible and affords quick connections at scale. Research Twitter chats and add these events to your calendar. Chats are a great place to engage and meet other professionals, learn and grow your following.

Bridge from Online to In-person Professionally

If you’re lucky enough to be close to social connections geographically, an in-person meet up is inevitable. Ensure you’re both on the same page for what you want to accomplish from meeting. Be sure to utilize that social media connection you already have established and follow up post meeting too.

Use Tools to Keep Track of Connections & Get the Most Value

Dunbar’s Number theorizes people can only maintain 150 social connections. With social networks, that number is often much bigger, so keeping track of the relationships you’ve built can be a challenge. Take advantage of functionality on the social network itself, or invest time in tools like Evernote or Sprout Social to take notes on conversations, remember their birthday or keep track of email or phone number.

Join us next week, Wednesday, March 22 with special guest BrandExtract to discuss Creating Shareable Content. Discuss social media marketing topics with the community in our Facebook group in the meantime.

This post #SproutChat Recap: Networking on Social originally appeared on Sprout Social.


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How to Handle Haters on Social Media Without Getting Flustered

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FINAL

john-haydon

Haters Back Off is one of my favorite recent Netflix shows. YouTube star Maranda Sings essentially plays herself – a terribly flawed individual hell-bent on fame and fortune, no matter what cost, in the age of YouTube. Two thumbs up.

 

On her way to becoming famous, Miranda has to deal with haters – online, in her family, and in her mind.

Haters gonna hate

So what is a hater? From the urban dictionary:

A person that simply cannot be happy for another person’s success. So rather than be happy they make a point of exposing a flaw in that person.

Hater example:

  • Susan: You know, Kevin from accounting is doing very well. He just bought a house in a very nice part of town.
  • Jane (hater): If he is doing so well why does he drive that ’89 Taurus?

How to Handle Haters on Social Media

As a nonprofit marketer, you are tasked with growing a community of dedicated supporters, while also creating a safe and respectful place for discussion.

As a community manager, you must have a plan for haters.

Here is my 5-phase plan for haters:

1. Have rules for haters

Set expectations for the community by stating clearly what’s ok and what’s not ok.

Your rules (aka social media commenting policy) should have three components:

  1. Set the tone – Encourage lively discussion and invite a variety of differing opinions.
  2. Set expectations – Clearly define the line that must not be crossed.
  3. Consequences – People who repeatedly cross the line will be banned from posting comments.

Here’s an excellent example of a social media comment policy from the CDC:

How to Handle Haters

A clear social media comment policy sets ground rules for your community while also helping moderators know when to delete comments or ban users.

2. Block hater comments

Protect your community from sticks and stones that haters like to throw.

Black, Jewish, LGBT, disability communities, etc. are all-too familiar with hate speech. Set up filters to block hateful or hurtful language from appearing in the first place!

For example, Facebook allows you to block hateful language in your Page settings:

How to Handle Haters

If one of these words is used in a post or comment, it will not appear on your Page.

3. Ban haters

Many haters are repeat offenders. They feel better about themselves by making your nonprofit the bad guy.

Your rules should include a clear policy for banning repeat offenders.

The Humane Society clearly states theirs on Facebook:

“If you repeatedly violate this policy, you will be removed from our page.”Click here to read the rest.
  • You can block haters on Twitter by selecting “Block” in the user actions on their profile.
  • You can ban haters on Facebook by selecting “Ban” after hiding their comment.

4. Let your community deal with haters

Trust your community to moderate themselves. They will often deal with haters in strict but respectful ways.

Their responses to haters can range from simply correcting a fact, or taking part in a lively discussion. When this happens, let your community take the lead.

How to Handle Haters

Your community is far more effective at changing minds (or at least defending your nonprofit) than you are.

5. Turn haters into lovers

Or at least likers.

Someone respectfully offering constructive criticism is not a hater. In many cases, they care as much as you do about the cause, but they have a different opinion.

If you shut down respectful criticism instead of engaging in constructive dialogue, you could turn those people into haters.Instead, use your wisdom to:

Instead, use your wisdom to:

  1. Take a breath and come from a positive position.
  2. Actively listen to those who respectfully disagree.
  3. Express appreciation for their comment.
  4. Seek to understand their position.
  5. Quickly take action to correct or resolve the issue, if needed.

Often, feeling heard is enough to win them over, even though they still might disagree with you.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.


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